How_to_tell_if_a_digital_marketing_agency_is_legitimate

How to Tell if a Digital Marketing Agency is Legitimate

With digital marketing’s effectiveness and popularity, numerous agencies specializing in it pop up almost daily, all vying for your business. But how do you tell if a digital marketing agency is legitimate? It might seem like an odd question, but there are questionable agencies out there just looking to make a quick buck. Yes, every…

Protecting_brand_identity

How to Protect Your Brand Identity in Polarized Times

Your brand identity is one of your strongest assets. Like trust, building an authentic brand identity takes careful effort and time. And, just like with trust, it can also be quickly destroyed. Protecting your brand identity should always be a top priority. However, that is easier said than done, as we live in extremely polarized…

How to Craft an Engaging Brand Story

We have increasingly seen a number of brands struggling to find their way. They have lost touch with their customers and become another faceless corporate entity. While there are many reasons for this (read our blog post for more), one is they haven’t paid enough attention to building a strong brand. One of the first…

Must Read Marketing Books

The Top Must-Read Marketing Books of 2025

The phrase “Knowledge is Power” is usually attributed to Thomas Hobbes. However, variants of it stretch all the way back to the 10th-century Persian poet Ferdowsi and even the Book of Proverbs. Regardless of the phrase’s origin or age, it is absolutely true. Knowledge is the best tool in any marketer’s arsenal, which is why…

2025 Top Marketing Trends

The Top 2025 Marketing Trends

It may be hard for many to believe, but 2025 is almost upon us. If your year has been anything like ours, it has been a busy one that has quickly flown by. With the hustle and bustle of the daily grind, it can be difficult to take time to look toward the future. However,…

Golden Age of Small Business

The Golden Age of Small Business

Why Today’s Landscape Favors Entrepreneurs Like Never Before By Dan Kahn Fifty years ago, small business owners rarely aimed to stay small. Small business success was synonymous with getting big—often, very big. The barriers to scaling were enormous. For a single retail store to become a modest five-store chain, owners needed massive capital, more than…

Helpful AI Tools for Business

AI Tools That Can Actually Help Your Business

The AI revolution is here, and we can finally all go on vacation and let the “bots” handle everything. Well, not quite. Much like the flying car, the AI revolution hasn’t fully lived up to its immense hype. However, even though AI is still very much a work in progress, there are AI tools that…

Maximizing Trade Show Impact

How to Maximize Your Brand’s Impact at a Trade Show

Shows can be a dual-edged sword for many brands. Sometimes, the experience is great, generating lots of leads, media interest, data, customer interactions and other positive aspects. The opposite can also be true, with only the occasional lost soul accidentally wandering into your booth and your staff wondering why they are there. If things go…