KM 101: 6 Tips to Become an Influencer on Social Media

Influencer marketing has gone mainstream. Everything from the biggest brands to the smallest businesses are leveraging the power of influencers on social media to attract customers. With 75% of Fortune 500 companies using influencer marketing to reach new audiences and engage with existing customers, you can’t afford to not use influencers to help promote your…

KM 101: How to Turn Your Followers Into a Community

We’ve said it before, but it bears repeating: A following is just a number. A community is where people actively interact with your brand’s products and services. If you want to unlock the true potential of social media — to use it to cultivate the loyalty and intimacy of the best brands —  then you…

KM 101: 7 Golden Rules of Social Media Customer Service

  You can please some people some of the time, but you can’t please all people all of the time. Dealing with disgruntled customers is a challenge for every business. On social media, where small incidents can quickly escalate and even go viral, customer service can be a minefield.     Businesses can’t afford to…

KM 101: Using LinkedIn to Grow Your Business

Welcome to Part 6 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…

KM 101: How to Use YouTube to Drive Sales

Welcome to Part 5 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…

KM 101: How to Build a Community on Facebook

Welcome to Part 3 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101: Creating…

KM 101: 5 Keys to Success with Video Marketing

Welcome to Part 1 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: Creating Compelling Social Media Content (and Avoiding Common…