KM101: Alternative Social Media Platforms You Should Consider

After the launch of Facebook in 2006 the marketing environment dramatically expanded.  Following the trend, we have seen an abundance of various social platforms develop over the years, each with its own niche offering that adds up to over 4.33 billion social media users around the world at the start of 2021 according to DataReportal.com. While…

The Value of Performance Branding

Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…

Understanding Organic Traffic

Search engines are something we use every day, but how they work is often misunderstood and surrounded in ambiguity. Everyone is familiar with the basic idea: users go to a search engine looking for something, the search engine recommends sites that contain information or products relevant to the search, the user clicks on the search…