What To Know About Digital Marketing in 2023 The Greek philosopher Heraclitus is known for his idea that change is the only constant in life. Born almost 2,500 years ago, life back then would probably seem refreshingly simple for most of us. Heraclitus’ head might explode if he was alive in this modern era of…
The Top Eight Easy DIY SEO Fixes You have spent a lot of time and effort getting your brand’s website up and running. The endless nights, countless meetings, stress and headaches were all worth it. Your new site looks amazing, but there is one major problem. Hardly anyone visits it, and your website might as…
Will ChatGPT and AI Change Marketing Forever? Chat Generative Pre-trained Transformer, more commonly known as ChatGPT, has been all over the news lately. Developed by OpenAI, it was released as a prototype in November 2022 and quickly gained national media attention for its depth of knowledge on a wide range of subjects. But ChatGPT’s functions…
The Shifting Digital Advertising Landscape and What It Means for 2023 Meta and Alphabet (the parent company of YouTube, Google and all its subsidiaries) were money machines and the dominant platforms in online advertising for years. Both regularly gobbled up over half of all digital ad dollars spent by businesses, large and small. Any brand…
How To Quickly Audit Your Website Many of us are busy people with businesses to run in a challenging environment. Fulfilling orders, manufacturing products, managing time, leading people and putting out fires take up most of our days (and even our nights). Without much spare time, few of us give our brands’ websites much thought.…
How To Make Your Event A Success in 2023 The pandemic drastically changed events but did it alter them forever? Having a massive public event during the peak of COVID-19 was obviously not a great idea and impossible in most areas of the country. But as restrictions have been lifted and the world returns to…
Why Instagram Still Matters in 2023 Juicy headlines and stories are any website’s dream. They attract eyeballs, drive engagement, boost traffic and increase ad revenue. And one of the year’s juiciest headlines was the supposed death of Facebook and its parent company Meta. We will admit that it was hard to turn away from the…
The Answers to the Top Questions About Influencer Marketing Teaming with an influencer to assist with your marketing efforts can be a significant boon for your brand. The right social media post or video can expose your products to thousands of new and interested customers. But if you are new to working with influencers, you…
How To Get Your E-Commerce Site Ready For Christmas Shopping The holidays are upon us, and it’s truly a magical time of the year. Trips to the mountains, visiting relatives, spending time with loved ones, sipping eggnog, devouring cookies and holiday cheer all make Christmas special. But it can also be a time of sheer…
Why Your Company’s Culture Is Its Most Important Secret Weapon Many upstart companies and even well-established ones focus heavily on how the public perceives their brands. The laser-like attention on brand perception is understandable as it plays a major role in a company’s success. Negative views of a brand can drastically impact sales and take…