KM101: Instagram Reels — Short-Form Video Gets Long-Term Results
The proper use of Instagram Reels can pay dividends for social media engagement, but it’s critical to know what you’re trying to achieve with your methods.
The proper use of Instagram Reels can pay dividends for social media engagement, but it’s critical to know what you’re trying to achieve with your methods.
If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos. This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience. The strategic…