Things haven’t been going exactly that well for Facebook since it changed its name to Meta. Many saw the name change as nothing more than an attempt to distance itself from an increasingly negative image. The moniker change came not that long after former employee Frances Haugen’s testimony to a U.S. Senate subcommittee about Facebook…
America is more divided than ever. This division is impossible to ignore and has crept into almost every facet of our daily lives. Something as previously benign as a school board meeting or a trip to the store can now devolve into shouting matches, assaults and even death threats. According to a recent article by…
Social media has made the relationship between brands and consumers closer than ever before. Brands don’t just have the power to reach their audiences. They now have access to a two-way street of communication that lets them speak directly withtheir customers. Audiences remember how something is said as much as what is said, so it…
Three years ago, instant messaging service WhatsApp launched its own e-commerce platform called WhatsApp Business, which targeted small business owners to make it easy for them to communicate with their clients. The application, which is independent of the WhatsApp Messenger, has started to roll out more and more shopping features to develop the platform into…
The social media landscape is changing, and existing platforms are scrambling to reach audiences as their consumption habits evolve. TikTok is driving audiences specifically toward short-form video, but audiences now prefer video in general as their primary source of entertainment. Instagram is one such company that has had to shift its focus to appeal to…
If you missed the latest technology news, earlier this year Google gradually rolled out their first major page experience update in a decade and fully implemented the changes by the end of August. According to Statcounter, Google currently holds 92% of the worldwide search engine market share on all platforms, so brands need to be…
Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…
Find yourself flummoxed by video conferences you can’t seem to conquer? We’ve got several tips to help you up your game heading into 2021.
The sales funnel represents the customer’s journey. We detail several tips and tricks to turn lookers into buyers in this KM101 educational article.
If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos. This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience. The strategic…