Instagram Announces New Video Features and Changes

The social media landscape is changing, and existing platforms are scrambling to reach audiences as their consumption habits evolve. TikTok is driving audiences specifically toward short-form video, but audiences now prefer video in general as their primary source of entertainment. Instagram is one such company that has had to shift its focus to appeal to…

Behold Google’s New Page Experience Update

If you missed the latest technology news, earlier this year Google gradually rolled out their first major page experience update in a decade and fully implemented the changes by the end of August. According to Statcounter, Google currently holds 92% of the worldwide search engine market share on all platforms, so brands need to be…

The Value of Performance Branding

Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…

KM 101: Intro to Instagram Reels

If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos.  This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience.  The strategic…