By Dan Kahn I’m going to say the quiet part out loud: Your company is not a family. For decades, “we’re a family” was the ultimate corporate recruiting line. It was meant to signal a deep, unconditional belonging. But in reality, it’s a lie that serves no one. Families don’t fire people for being “poor…
As the year comes to an end, it is the perfect time to take a look at the top marketing trends of 2026. This year was a turbulent combination of rapid changes in consumer behavior, the rise of AI and shifts in established patterns. What will the next year bring for brands and their marketing…
Some might question whether email marketing is still effective in the modern era. After all, there is a ton of buzz around AI right now, digital marketing delivers impressive ROI and social media can directly reach your audience. In contrast, email marketing can seem a bit antiquated. The first email was sent in 1971, and…
AI search results and LLM platforms are changing everything, but why should you care? Traditional SEO has gotten your brand this far, so naturally, it will continue to produce results, right? Well, yes and no. With all the hype surrounding AI, it can be hard to decipher what is clickbait and what is actually real.…
Leading a brand in normal times is already hard enough, but guiding your brand through economic uncertainty is an entirely different matter. As the saying goes, storms show the difference between someone who simply owns a boat and a skilled sailor. By all metrics, the economic seas are getting very choppy, and extremely dark clouds…
Having questions about the Kahn Media AI Visibility Engine is natural. After all, it is a new service in a rapidly emerging and changing space. However, understanding what it can do and the benefits to your brand is essential to remain competitive in a new marketing landscape. In the early days of SEO’s rise, the…
AI is rapidly changing SEO in ways that will have a massive impact on your brand. Sure, there is a lot of hype currently surrounding AI. Like the flying car promised so many decades ago, AI will supposedly change the world forever. Many of those changes are yet to be seen, so it is natural…
Our latest white paper, “Shifting Gears: The 2025 Automotive Aftermarket Purchasing Trends Report,” is now available. The new research report dives deeply into the many factors driving consumers’ purchasing decisions and behavior in the automotive aftermarket. Backed by extensive survey results, it provides critical insight and data valuable to anyone in the industry looking to…
By Krishan Udvadia As a digital marketer, I live and breathe digital marketing campaigns, data, targeting and testing. However, not everyone sees the behind-the-scenes work and strategies that go into making Facebook and Google Ads actually achieve results. Below are the truths about digital marketing that I wish every client knew. Discussing them will help…
By Dan Kahn With AI-powered tools like ChatGPT and Adobe AI proliferating in the market, I’ve observed that some company leaders are weighing whether they should downsize their PR and marketing departments and replace them with such tools—and if so, to what extent. Against the backdrop of current economic uncertainty, these deliberations may become more commonplace…