The holidays are upon us, and it’s truly a magical time of the year. Trips to the mountains, visiting relatives, spending time with loved ones, sipping eggnog, devouring cookies and holiday cheer all make Christmas special. But it can also be a time of sheer panic, late-night calls to website developers, excessive swearing and extreme…
Many upstart companies and even well-established ones focus heavily on how the public perceives their brands. The laser-like attention on brand perception is understandable as it plays a major role in a company’s success. Negative views of a brand can drastically impact sales and take years, lots of effort and an extensive marketing budget to…
An excellent website and active social media channels might have been enough to differentiate your brand from the competition two decades ago but not anymore. Unless you are engaging in something nefarious or quasi-legal, your customers fully expect your brand to have both. None of this should be shocking, and your social media channels are…
A Leader’s Take on Emotions in the Workplace By Dan Kahn A few months ago, a CEO’s LinkedIn post went viral for all the wrong reasons when he shared a photo of himself with tears streaming down his face, along with a few sentences bemoaning the hardships of letting people go when the economy changes…
Abandonment is a serious issue that must be dealt with. No, we are not talking about our personal lives but what happens when a customer stops a purchase on your e-commerce site. Lonely products are left abandoned in electronic shopping carts, with most customers never returning to complete the transaction. Not understanding your shopping cart…
We’ve seen it all – the death of print, the shattering of the web and we’re quickly learning that the only thing consistent about social media is its inconsistency. After a decade of companies battling with the looming question of if social media is worth it, ensuring it isn’t only being used by teenagers, and then…
It is hard to imagine the world that existed previously to Google. Before the advent of the all-encompassing search engine, people had to laboriously sort through encyclopedias or visit the library to find information. Digging through index cards or staring at microfiche is about exciting as it sounds. It was a long, painful and often…
The rise of influencers has been beneficial to many and perfectly timed. As traditional forms of media declined or evaporated, marketing teams were left without the usual ways of advertising to customers. Influencers stepped in to fill this void offering a more authentic way to connect with potential consumers. All was right in the world,…
When Mark Zuckerberg changed the name of Facebook to Meta, he intended it to signal to everyone that he was going all in on the metaverse. The new name reflected that he was willing to bet Meta’s future on it. Other companies have been quietly working away on building their versions of the metaverse, but…
According to the Oxford Dictionary, public relations is “the professional maintenance of a favorable public image by a company or other organization or a famous person.” While technically true, that overly simplistic definition misses the mark. It would be similar to saying Ford makes cars. Yes, that is true, but Ford has a lot more…