AI search results and LLM platforms are changing everything, but why should you care? Traditional SEO has gotten your brand this far, so naturally, it will continue to produce results, right? Well, yes and no. With all the hype surrounding AI, it can be hard to decipher what is clickbait and what is actually real.…
Leading a brand in normal times is already hard enough, but guiding your brand through economic uncertainty is an entirely different matter. As the saying goes, storms show the difference between someone who simply owns a boat and a skilled sailor. By all metrics, the economic seas are getting very choppy, and extremely dark clouds…
Having questions about the Kahn Media AI Visibility Engine is natural. After all, it is a new service in a rapidly emerging and changing space. However, understanding what it can do and the benefits to your brand is essential to remain competitive in a new marketing landscape. In the early days of SEO’s rise, the…
AI is rapidly changing SEO in ways that will have a massive impact on your brand. Sure, there is a lot of hype currently surrounding AI. Like the flying car promised so many decades ago, AI will supposedly change the world forever. Many of those changes are yet to be seen, so it is natural…
Our latest white paper, “Shifting Gears: The 2025 Automotive Aftermarket Purchasing Trends Report,” is now available. The new research report dives deeply into the many factors driving consumers’ purchasing decisions and behavior in the automotive aftermarket. Backed by extensive survey results, it provides critical insight and data valuable to anyone in the industry looking to…
By Krishan Udvadia As a digital marketer, I live and breathe digital marketing campaigns, data, targeting and testing. However, not everyone sees the behind-the-scenes work and strategies that go into making Facebook and Google Ads actually achieve results. Below are the truths about digital marketing that I wish every client knew. Discussing them will help…
By Dan Kahn With AI-powered tools like ChatGPT and Adobe AI proliferating in the market, I’ve observed that some company leaders are weighing whether they should downsize their PR and marketing departments and replace them with such tools—and if so, to what extent. Against the backdrop of current economic uncertainty, these deliberations may become more commonplace…
By Dan Kahn If the world of marketing agencies were a cake, it would have three layers—the top, middle and bottom. At the top? Those that offer high-end, specialized strategic expertise and services. In the middle are those that offer more generalist marketing approaches. At the bottom are those that offer convenient, cost-conscious services. There’s…
By Dan Kahn A few weeks ago, I asked ChatGPT a simple question: “What’s the best overlanding tire on the market right now?” As someone who’s led marketing and PR for top-tier off-road brands for years, I expected a list of blog articles, maybe a few YouTube reviews, or at least some retailer links. Instead,…
The Association of Marketing and Communication Professionals granted its highest honor – the Hermes Platinum Award – to the agency for both its strategic public relations work with Maserati and its rebrand and relaunch of the Malco Automotive car care brand in 2024 Kahn Media, a full-service marketing agency specializing in the automotive, outdoor…