Our daily habits have changed. How we shop, work, spend our free time, and consume content has shifted to embrace more technology and digital media than ever, all due to several factors including the COVID-19 pandemic. Specifically, this shift can be seen in the significant rise in interest, listenership, and audience behavior in the podcasting…
Written by: Jason Reiss As the world’s largest online marketplace, Amazon.com offers small, medium, and large businesses the opportunity to present their wares to the world in a one-stop-shopping experience, regardless of whether the company has a D2C website of its own. The efficiencies offered by the Amazon shopping experience virtually guarantee a purchase of…
If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos. This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience. The strategic…
Influencer marketing has gone mainstream. Everything from the biggest brands to the smallest businesses are leveraging the power of influencers on social media to attract customers. With 75% of Fortune 500 companies using influencer marketing to reach new audiences and engage with existing customers, you can’t afford to not use influencers to help promote your…
We’ve said it before, but it bears repeating: A following is just a number. A community is where people actively interact with your brand’s products and services. If you want to unlock the true potential of social media — to use it to cultivate the loyalty and intimacy of the best brands — then you…
You can please some people some of the time, but you can’t please all people all of the time. Dealing with disgruntled customers is a challenge for every business. On social media, where small incidents can quickly escalate and even go viral, customer service can be a minefield. Businesses can’t afford to…
Welcome to Part 6 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…
Welcome to Part 5 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…