Twitter, or X as it is now called, has stolen the lion’s share of media attention lately with its almost daily changes and seemingly non-stop antics. The launch of Meta’s copycat app Threads has also grabbed many headlines. Mark Zuckerberg finally shifted focus from his cash-intensive metaverse obsession to the sighs of relief from investors…
The successful launch of Meta’s Threads has been all over the news. In under a week, the Twitter alternative rocketed to over 100 million users, aided by its easy sign-up process. The meteoric rise of Threads caught everyone off guard, including the media and its main competitor Twitter. So far, the only response of the…
Employee productivity has been all over the news lately and not for good reasons. In the United States, productivity fell by 2.7% in the first quarter of 2023. That drop wasn’t an isolated blip either, as it marks the fifth consecutive quarter that employee productivity has declined. And there have never been five straight quarters…
The announcement of the merger between LIV Golf and the PGA shocked everyone. Both had been locked in a bitter court battle with LIV Golf suing the PGA for allegedly using its monopoly power to influence the media, vendors and others to avoid working with LIV Golf. The PGA countersued, claiming that LIV Golf had…
There are a ton of digital marketing agencies out there offering their services. Search for one on Google, and you will be inundated with hundreds of results. Almost all of them claim to be “the best” or “the top” digital marketing agency in their region or possibly the world. Spend enough time weeding through them,…
My teenage years were very different from most kids. While I grew up a couple of miles from the beaches of Southern California, I spent most of my free time in the desert and exploring Baja with my dad. Riding dirt bikes eventually led to prepping and racing trucks and buggies in multiple desert racing…
The Greek philosopher Heraclitus is known for his idea that change is the only constant in life. Born almost 2,500 years ago, life back then would probably seem refreshingly simple for most of us. Heraclitus’ head might explode if he was alive in this modern era of 24/7 news, constant advancements in technology, countless forms…
You have spent a lot of time and effort getting your brand’s website up and running. The endless nights, countless meetings, stress and headaches were all worth it. Your new site looks amazing, but there is one major problem. Hardly anyone visits it, and your website might as well not exist. The lack of traffic…
Chat Generative Pre-trained Transformer, more commonly known as ChatGPT, has been all over the news lately. Developed by OpenAI, it was released as a prototype in November 2022 and quickly gained national media attention for its depth of knowledge on a wide range of subjects. But ChatGPT’s functions go well beyond just answering queries one…
Meta and Alphabet (the parent company of YouTube, Google and all its subsidiaries) were money machines and the dominant platforms in online advertising for years. Both regularly gobbled up over half of all digital ad dollars spent by businesses, large and small. Any brand that wanted to make a profit spent significant sums on Facebook,…