The “R” word has become widely debated and politically charged lately. Peruse the internet and there are all kinds of opinions and articles about whether we are in a recession or rapidly heading towards one. The more optimistic predict a soft landing or no recession, while gloomier interpretations espouse a more significant and impactful downturn.…
Chat Generative Pre-trained Transformer, more commonly known as ChatGPT, has been all over the news lately. Developed by OpenAI, it was released as a prototype in November 2022 and quickly gained national media attention for its depth of knowledge on a wide range of subjects. But ChatGPT’s functions go well beyond just answering queries one…
Meta and Alphabet (the parent company of YouTube, Google and all its subsidiaries) were money machines and the dominant platforms in online advertising for years. Both regularly gobbled up over half of all digital ad dollars spent by businesses, large and small. Any brand that wanted to make a profit spent significant sums on Facebook,…
Many of us are busy people with businesses to run in a challenging environment. Fulfilling orders, manufacturing products, managing time, leading people and putting out fires take up most of our days (and even our nights). Without much spare time, few of us give our brands’ websites much thought. After all, we paid experts to…
The pandemic drastically changed events but did it alter them forever? Having a massive public event during the peak of COVID-19 was obviously not a great idea and impossible in most areas of the country. But as restrictions have been lifted and the world returns to what is “normal” (at least for 2023), are events…
Juicy headlines and stories are any website’s dream. They attract eyeballs, drive engagement, boost traffic and increase ad revenue. And one of the year’s juiciest headlines was the supposed death of Facebook and its parent company Meta. We will admit that it was hard to turn away from the slow-motion plane crash of The Zuck…
Teaming with an influencer to assist with your marketing efforts can be a significant boon for your brand. The right social media post or video can expose your products to thousands of new and interested customers. But if you are new to working with influencers, you probably have some questions about the process. That is…
The holidays are upon us, and it’s truly a magical time of the year. Trips to the mountains, visiting relatives, spending time with loved ones, sipping eggnog, devouring cookies and holiday cheer all make Christmas special. But it can also be a time of sheer panic, late-night calls to website developers, excessive swearing and extreme…
Many upstart companies and even well-established ones focus heavily on how the public perceives their brands. The laser-like attention on brand perception is understandable as it plays a major role in a company’s success. Negative views of a brand can drastically impact sales and take years, lots of effort and an extensive marketing budget to…
An excellent website and active social media channels might have been enough to differentiate your brand from the competition two decades ago but not anymore. Unless you are engaging in something nefarious or quasi-legal, your customers fully expect your brand to have both. None of this should be shocking, and your social media channels are…