By Krishan Udvadia As a digital marketer, I live and breathe digital marketing campaigns, data, targeting and testing. However, not everyone sees the behind-the-scenes work and strategies that go into making Facebook and Google Ads actually achieve results. Below are the truths about digital marketing that I wish every client knew. Discussing them will help…
With digital marketing’s effectiveness and popularity, numerous agencies specializing in it pop up almost daily, all vying for your business. But how do you tell if a digital marketing agency is legitimate? It might seem like an odd question, but there are questionable agencies out there just looking to make a quick buck. Yes, every…
How to Survive Over a Decade of Cutthroat Competition as a Small Business How to survive over a decade of cutthroat competition as a small business. Coffee is an extremely serious business where I live. At least six independent coffee shops are all vying for my money within a short distance of my humble abode.…
How TikTok Changed Social Media Forever and What to Do About It How TikTok Changed Social Media Forever and What to Do About It. The meteoric rise of TikTok caught most of the social media world completely off-guard. Other apps like Snapchat and Threads have come out of the gate hard, only to see usage…
Beyond Displays: Crafting Experiential Events Picture this: you are preparing for your first-ever backcountry hunting trip. You realize you are missing a key item, and the biggest trade show in the industry comes to town. It’s the perfect opportunity to shop for that spotting scope you’ve been eyeing. Usually, this would be the best time…
In this article, we’ll take a deep dive into what a modern public relations agency can do for your brand. Public relations is currently in a state of constant change. The old-school approach to PR that some agencies once relied on was to craft press releases, send them out to a generic media list, do…
How to Understand the Modern Public Relations Landscape In this article we will give you the inside scoop on how to understand the modern public relations landscape. It is probably an understatement to say that life has changed significantly in the last few years. Technology’s constant march forward always impacts our lives. However, for most…
More brands than ever are discovering that having an excellent service or product isn’t necessarily a guaranteed path to success. While the right offerings are critical, there is now much more to having a successful company. Your marketing efforts, social media channels, distribution, e-commerce site and more all must be optimized and effective. Even with…
How to Prepare for the End of Third-Party Cookies The end is here. It is finally happening. No, we are not talking about the zombie apocalypse, the poles inverting, the inevitable AI uprising or other world-ending events. Rather, after being postponed multiple times, the use of third-party cookies is finally coming to an end. Along…
The Top Eight Tips for Starting an E-Commerce Business In this article we’ll dive into our top eight tips for starting an e-commerce business. Shopping malls used to be the center of the retail universe, but e-commerce changed that. Now, the first touch points many have with a brand is through its social media channels.…