Will ChatGPT and AI Change Marketing Forever?

Chat Generative Pre-trained Transformer, more commonly known as ChatGPT, has been all over the news lately. Developed by OpenAI, it was released as a prototype in November 2022 and quickly gained national media attention for its depth of knowledge on a wide range of subjects. But ChatGPT’s functions go well beyond just answering queries one…

How To Quickly Audit Your Website

Many of us are busy people with businesses to run in a challenging environment. Fulfilling orders, manufacturing products, managing time, leading people and putting out fires take up most of our days (and even our nights). Without much spare time, few of us give our brands’ websites much thought. After all, we paid experts to…

How To Make Your Event A Success in 2023

The pandemic drastically changed events but did it alter them forever? Having a massive public event during the peak of COVID-19 was obviously not a great idea and impossible in most areas of the country. But as restrictions have been lifted and the world returns to what is “normal” (at least for 2023), are events…

Why Instagram Still Matters in 2023

Juicy headlines and stories are any website’s dream. They attract eyeballs, drive engagement, boost traffic and increase ad revenue. And one of the year’s juiciest headlines was the supposed death of Facebook and its parent company Meta. We will admit that it was hard to turn away from the slow-motion plane crash of The Zuck…

The Value of Performance Branding

Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…