The Value of Performance Branding

Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…

Understanding Organic Traffic

Search engines are something we use every day, but how they work is often misunderstood and surrounded in ambiguity. Everyone is familiar with the basic idea: users go to a search engine looking for something, the search engine recommends sites that contain information or products relevant to the search, the user clicks on the search…

KM101: 9 Best Practices For Marketing Your Business On Amazon

Written by: Jason Reiss As the world’s largest online marketplace, Amazon.com offers small, medium, and large businesses the opportunity to present their wares to the world in a one-stop-shopping experience, regardless of whether the company has a D2C website of its own. The efficiencies offered by the Amazon shopping experience virtually guarantee a purchase of…

KM 101: Intro to Instagram Reels

If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos.  This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience.  The strategic…