For the last two decades, the playbook for online visibility was straightforward: optimize for keywords, build backlinks, satisfy the Google algorithm and rank on page one. Then, the digital landscape shifted beneath our feet. With the rise of LLMs like Perplexity, ChatGPT, Gemini and others, search behavior has fundamentally transformed. People are no longer clicking…
Exactly one year ago this week, I was sitting behind the wheel of a truck loaded with all our family’s possessions, three kids and our pets, watching the temperature gauge tick dangerously close to redlining in the middle of a brutal summer heatwave. We were in the middle of a multi-day cross-country haul from Los…
For decades, the unwritten contract of the internet was simple: a user types a query into a search engine, the engine provides a list of blue links and the user clicks through to a brand’s website. Marketers poured billions into Search Engine Optimization (SEO) to secure a spot at the top of that list. In…
The internet has fundamentally changed. With the rise of AI-powered search engines, like ChatGPT, Perplexity and Gemini, consumers are no longer just clicking through a list of websites. Instead, they are asking conversational questions and receiving detailed, text-based answers. If someone asks an LLM for recommendations of the best all-mountain skis, an AI won’t hand…
Attention is harder to earn than ever, and video is becoming the tool brands rely on to break through. At the latest Growth Garage Lunch and Learn, Kahn Media unpacked one of the biggest shifts in marketing today: how video is driving attention, engagement and action. Hosted by Kahn Media’s Michael Serrano, the session featured…
In this age of AI-powered everything, why would we launch our Kahn Media email marketing service? After all, email marketing started way back in 1978 when Gary Thuerk of Digital Equipment Corp. sent the first commercial email to 400 ARPANET users. Surely, there are newer and flashier forms of marketing than one approaching its 50th…
Is ChatGPT dead? That is the question spreading like wildfire across the media. So, is the buzz around ChatGPT’s decline and supposed upcoming demise just more clickbait designed to grab attention? Or is there an actual fire behind the online “smoke” and more to it? Like many things, the real answer is more nuanced. However,…
By Dan Kahn I’m going to say the quiet part out loud: Your company is not a family. For decades, “we’re a family” was the ultimate corporate recruiting line. It was meant to signal a deep, unconditional belonging. But in reality, it’s a lie that serves no one. Families don’t fire people for being “poor…
As the year comes to an end, it is the perfect time to take a look at the top marketing trends of 2026. This year was a turbulent combination of rapid changes in consumer behavior, the rise of AI and shifts in established patterns. What will the next year bring for brands and their marketing…
Some might question whether email marketing is still effective in the modern era. After all, there is a ton of buzz around AI right now, digital marketing delivers impressive ROI and social media can directly reach your audience. In contrast, email marketing can seem a bit antiquated. The first email was sent in 1971, and…