There are a ton of digital marketing agencies out there offering their services. Search for one on Google, and you will be inundated with hundreds of results. Almost all of them claim to be “the best” or “the top” digital marketing agency in their region or possibly the world. Spend enough time weeding through them,…
My teenage years were very different from most kids. While I grew up a couple of miles from the beaches of Southern California, I spent most of my free time in the desert and exploring Baja with my dad. Riding dirt bikes eventually led to prepping and racing trucks and buggies in multiple desert racing…
The Greek philosopher Heraclitus is known for his idea that change is the only constant in life. Born almost 2,500 years ago, life back then would probably seem refreshingly simple for most of us. Heraclitus’ head might explode if he was alive in this modern era of 24/7 news, constant advancements in technology, countless forms…
You have spent a lot of time and effort getting your brand’s website up and running. The endless nights, countless meetings, stress and headaches were all worth it. Your new site looks amazing, but there is one major problem. Hardly anyone visits it, and your website might as well not exist. The lack of traffic…
Chat Generative Pre-trained Transformer, more commonly known as ChatGPT, has been all over the news lately. Developed by OpenAI, it was released as a prototype in November 2022 and quickly gained national media attention for its depth of knowledge on a wide range of subjects. But ChatGPT’s functions go well beyond just answering queries one…
Meta and Alphabet (the parent company of YouTube, Google and all its subsidiaries) were money machines and the dominant platforms in online advertising for years. Both regularly gobbled up over half of all digital ad dollars spent by businesses, large and small. Any brand that wanted to make a profit spent significant sums on Facebook,…
Many of us are busy people with businesses to run in a challenging environment. Fulfilling orders, manufacturing products, managing time, leading people and putting out fires take up most of our days (and even our nights). Without much spare time, few of us give our brands’ websites much thought. After all, we paid experts to…
The pandemic drastically changed events but did it alter them forever? Having a massive public event during the peak of COVID-19 was obviously not a great idea and impossible in most areas of the country. But as restrictions have been lifted and the world returns to what is “normal” (at least for 2023), are events…
Juicy headlines and stories are any website’s dream. They attract eyeballs, drive engagement, boost traffic and increase ad revenue. And one of the year’s juiciest headlines was the supposed death of Facebook and its parent company Meta. We will admit that it was hard to turn away from the slow-motion plane crash of The Zuck…
Teaming with an influencer to assist with your marketing efforts can be a significant boon for your brand. The right social media post or video can expose your products to thousands of new and interested customers. But if you are new to working with influencers, you probably have some questions about the process. That is…