Exactly one year ago this week, I was sitting behind the wheel of a truck loaded with all our family’s possessions, three kids and our pets, watching the temperature gauge tick dangerously close to redlining in the middle of a brutal summer heatwave. We were in the middle of a multi-day cross-country haul from Los…
The phrase “Knowledge is Power” is usually attributed to Thomas Hobbes. However, variants of it stretch all the way back to the 10th-century Persian poet Ferdowsi and even the Book of Proverbs. Regardless of the phrase’s origin or age, it is absolutely true. Knowledge is the best tool in any marketer’s arsenal, which is why…
The AI revolution is here, and we can finally all go on vacation and let the “bots” handle everything. Well, not quite. Much like the flying car, the AI revolution hasn’t fully lived up to its immense hype. However, even though AI is still very much a work in progress, there are AI tools that…
Shows can be a dual-edged sword for many brands. Sometimes, the experience is great, generating lots of leads, media interest, data, customer interactions and other positive aspects. The opposite can also be true, with only the occasional lost soul accidentally wandering into your booth and your staff wondering why they are there. If things go…
How to Survive Over a Decade of Cutthroat Competition as a Small Business How to survive over a decade of cutthroat competition as a small business. Coffee is an extremely serious business where I live. At least six independent coffee shops are all vying for my money within a short distance of my humble abode.…
How TikTok Changed Social Media Forever and What to Do About It How TikTok Changed Social Media Forever and What to Do About It. The meteoric rise of TikTok caught most of the social media world completely off-guard. Other apps like Snapchat and Threads have come out of the gate hard, only to see usage…
Beyond Displays: Crafting Experiential Events Picture this: you are preparing for your first-ever backcountry hunting trip. You realize you are missing a key item, and the biggest trade show in the industry comes to town. It’s the perfect opportunity to shop for that spotting scope you’ve been eyeing. Usually, this would be the best time…
In this article, we’ll take a deep dive into what a modern public relations agency can do for your brand. Public relations is currently in a state of constant change. The old-school approach to PR that some agencies once relied on was to craft press releases, send them out to a generic media list, do…
How to Understand the Modern Public Relations Landscape In this article we will give you the inside scoop on how to understand the modern public relations landscape. It is probably an understatement to say that life has changed significantly in the last few years. Technology’s constant march forward always impacts our lives. However, for most…
More brands than ever are discovering that having an excellent service or product isn’t necessarily a guaranteed path to success. While the right offerings are critical, there is now much more to having a successful company. Your marketing efforts, social media channels, distribution, e-commerce site and more all must be optimized and effective. Even with…