Crafting Experiential Events Kahn Media

Beyond Displays: Crafting Experiential Events

Beyond Displays: Crafting Experiential Events Picture this: you are preparing for your first-ever backcountry hunting trip. You realize you are missing a key item, and the biggest trade show in the industry comes to town. It’s the perfect opportunity to shop for that spotting scope you’ve been eyeing. Usually, this would be the best time…

Six Ways To Increase Your Brand’s Visibility Online

An excellent website and active social media channels might have been enough to differentiate your brand from the competition two decades ago but not anymore. Unless you are engaging in something nefarious or quasi-legal, your customers fully expect your brand to have both. None of this should be shocking, and your social media channels are…

Vulnerability

A Leader’s Take on Emotions in the Workplace By Dan Kahn A few months ago, a CEO’s LinkedIn post went viral for all the wrong reasons when he shared a photo of himself with tears streaming down his face, along with a few sentences bemoaning the hardships of letting people go when the economy changes…

How To Rapidly Fix E-commerce Cart Abandonment Issues

Abandonment is a serious issue that must be dealt with. No, we are not talking about our personal lives but what happens when a customer stops a purchase on your e-commerce site. Lonely products are left abandoned in electronic shopping carts, with most customers never returning to complete the transaction. Not understanding your shopping cart…

Are Influencers Collaborators or Competition?

The rise of influencers has been beneficial to many and perfectly timed. As traditional forms of media declined or evaporated, marketing teams were left without the usual ways of advertising to customers. Influencers stepped in to fill this void offering a more authentic way to connect with potential consumers. All was right in the world,…

The Metaverse: Future or Flop?

When Mark Zuckerberg changed the name of Facebook to Meta, he intended it to signal to everyone that he was going all in on the metaverse. The new name reflected that he was willing to bet Meta’s future on it. Other companies have been quietly working away on building their versions of the metaverse, but…