The phrase “Knowledge is Power” is usually attributed to Thomas Hobbes. However, variants of it stretch all the way back to the 10th-century Persian poet Ferdowsi and even the Book of Proverbs. Regardless of the phrase’s origin or age, it is absolutely true. Knowledge is the best tool in any marketer’s arsenal, which is why…
How to Survive Over a Decade of Cutthroat Competition as a Small Business How to survive over a decade of cutthroat competition as a small business. Coffee is an extremely serious business where I live. At least six independent coffee shops are all vying for my money within a short distance of my humble abode.…
How TikTok Changed Social Media Forever and What to Do About It How TikTok Changed Social Media Forever and What to Do About It. The meteoric rise of TikTok caught most of the social media world completely off-guard. Other apps like Snapchat and Threads have come out of the gate hard, only to see usage…
Beyond Displays: Crafting Experiential Events Picture this: you are preparing for your first-ever backcountry hunting trip. You realize you are missing a key item, and the biggest trade show in the industry comes to town. It’s the perfect opportunity to shop for that spotting scope you’ve been eyeing. Usually, this would be the best time…
In this article, we’ll take a deep dive into what a modern public relations agency can do for your brand. Public relations is currently in a state of constant change. The old-school approach to PR that some agencies once relied on was to craft press releases, send them out to a generic media list, do…
Six Ways To Increase Your Brand’s Visibility Online An excellent website and active social media channels might have been enough to differentiate your brand from the competition two decades ago but not anymore. Unless you are engaging in something nefarious or quasi-legal, your customers fully expect your brand to have both. None of this should…
Vulnerability: A Leader’s Take on Emotions in the Workplace By Dan Kahn A few months ago, a CEO’s LinkedIn post went viral for all the wrong reasons when he shared a photo of himself with tears streaming down his face, along with a few sentences bemoaning the hardships of letting people go when the economy…
How To Rapidly Fix E-commerce Cart Abandonment Issues Abandonment is a serious issue that must be dealt with. No, we are not talking about our personal lives but what happens when a customer stops a purchase on your e-commerce site. Lonely products are left abandoned in electronic shopping carts, with most customers never returning to…
Why Brand Journalism and Content Marketing Matter More Than Ever We’ve seen it all – the death of print, the shattering of the web and we’re quickly learning that the only thing consistent about social media is its inconsistency. After a decade of companies battling with the looming question of if social media is worth it,…
Google Makes Life Easier for Digital Out Of Home Advertisers It is hard to imagine the world that existed previously to Google. Before the advent of the all-encompassing search engine, people had to laboriously sort through encyclopedias or visit the library to find information. Digging through index cards or staring at microfiche is about exciting…