For decades, consumer brands and e-commerce marketers have embraced a simple, comfortable framework with the traditional marketing funnel. It was neat, predictable and remarkably easy to measure. Marketers built broad brand awareness through top-of-funnel ads, drove shoppers to landing pages, nurtured them with promo codes and waited for conversions at the bottom. There is just…
Affiliate Marketing Can Help Your Digital Marketing The competition for customer conversions has become a major challenge as more brands use digital marketing to reach an ever-changing marketplace. As businesses continue to seek out new strategies, the success of affiliate marketing remains one of the more popular ways to generate brand awareness, nurture customer engagement,…
How to Scale a DTC Brand Everything is better at scale, and for direct-to-consumer (DTC) companies, scale can be achieved with the following recipe: a trusted name with a captive audience waiting to see what you do next and an efficient supply chain enabling great margins and competitive prices. For a burgeoning DTC company today,…
Find yourself flummoxed by video conferences you can’t seem to conquer? We’ve got several tips to help you up your game heading into 2021.