Kahn_Media_Shifting_Gears_White_Paper

The 2025 Automotive Aftermarket Is Evolving.
Are You Ready?

Download the Free Report: Shifting Gears: The 2025 Automotive Aftermarket Purchasing Trends

Kahn Media’s latest report dives into the rapid shifts and enduring behaviors shaping how automotive enthusiasts discover, research and buy aftermarket parts. Based on a proprietary survey of over 1,000 auto consumers and backed by top industry benchmarks, this report delivers actionable insights for brands navigating today’s complex buyer journey.

Inside the report:

  • How Amazon now captures half of all online aftermarket purchases
  • Why Facebook is still a powerhouse for lead generation
  • What AI-driven search means for your SEO, product data and discoverability
  • The rise of “micro-moments” replacing the traditional AIDA funnel
  • What to do right now to future-proof your marketing, logistics and distribution

Whether you’re a D2C brand, marketplace seller or retail partner, this guide offers clear takeaways you can apply immediately to stay competitive in a market that’s moving fast, but not all at once.

Don’t get left behind. Get your copy now.

Who is Kahn Media?

Kahn Media is the premier integrated marketing agency for automotive brands. We represent the top manufacturers, suppliers, builders, concours, events and races in the industry, and we will represent your brand with the same transparency, passion and tenacity.

Proof of Concept: Case Studies

Digital Marketing is a constantly evolving process. Our tried and true methodology incorporates authentic messaging and content that resonates with enthusiast audiences, because we are enthusiasts.

For Enthusiasts, By Enthusiasts

Kahn Media understands your audience because we are your audience. Our US based team of digital advertising experts are also car enthusiasts, with a deep personal connection to car culture, motorsports, racing and off-road.