The all-season highway-terrain tire from Vredestein debuts in the American market with nationwide launch presence
Atlanta, GA. (December 9, 2022) – The Vredestein Pinza HT is a continuation of Vredestein Tires’ journey into the dedicated North American truck and SUV segment, with its launch marking the first line of tires designed and tested specifically for the North American driver. Looking to expand upon the success of the Times Square Pinza AT launch last year, the historic European brand, from the house of Apollo Tyres, took its message nationwide by sharing the story of the Pinza HT in iconic locations across the United States in the form of stunning visual displays.
The team at Vredestein tapped into pillars of American culture to launch the new Pinza HT tire by targeting sports, food, and Hollywood movie stardom. The Vredestein team took its message to AT&T Stadium, home of the Dallas Cowboys in Arlington, Texas, for the world-famous Q BBQ Fest, its estimated 200,000 attendees, and the endzone of the Oregon Ducks’ Autzen Stadium in Eugene, Oregon for over 50,000 fans. Vredestein also shined with the stars in Hollywood on the Sunset Strip by way of the Sunset Spectacular’s next-generation digital billboard and art installation. By taking the story nationwide and into the roots of popular American pastimes, the Pinza HT message is clear – this tire is designed for the American driver.
“We remain committed to building the Vredestein brand in the United States and this communication campaign is a step in that direction,” said Assistant Vice President, Americas, Apollo Tyres Ltd, Abhishek Bisht. “We carefully selected events and venues across the country that align with our target demographic to connect with our customers on a grassroots level.”
Vredestein’s all-out-advertising blitz across the United States was a strategic advertising campaign designed to reach as many consumers as possible in target-rich areas. The new Pinza HT will be available through Vredestein’s network across the United States. For more information on the Pinza HT line, visit the Vredestein website.