Educational content is one of the fundamental components to establishing brand authority. Brand authority is the trust a brand earns from their target consumers which see the brand as the subject-matter expert in a given market. To further solidify client Vintage Air’s position as the leading expert in the automotive climate control market, we created an animated video for consumers that explained the fundamentals of how air-conditioning systems work while also promoting Vintage Air’s over 40 year history of creating air conditioning systems for street rods, sport trucks, and performance cars in addition to engineering systems for supercars like the Ford GT.
This new video breaks down in simple to understand terms and visuals how an air-conditioning system works to help users and installers better understand what happens behind the vents. Contrary to what many think, making cold air isn’t actually how an air conditioning system works. What the system actually does is remove heat from the air within the cabin which it then returns in the form of cold air. This video explains in easy-to-understand details exactly how the system does that and what else is important to know about air conditioning systems.
As an important component of a brand’s overall marketing strategy, educational content needs to be thoroughly planned and aligned with a company’s overall sales and marketing goals as it is typically closer to the top of the sales funnel and is often one of the first interactions a consumer has with a brand. Kahn Media’s suite of in-house integrated marketing services can help you address consumers at any point of the funnel, making sure that strategic efforts like a consumer education campaign drives brand awareness and loyalty that eventually leads to sales conversions. Get in contact with us to take advantage of our award-winning team to develop your own consumer education campaign.
Learn more and see more Vintage Air products by visiting their website.
