Palm Desert-based private motorsports country club taps Ventura County-based agency for public and media relations, social media and content marketing, video production and web development.
Moorpark, Calif. (February, 2017) – Kahn Media Inc. has been selected as the PR and Marketing Agency of Record for The Thermal Club, the premier private motorsports country club in the world. The Palm Desert, California based facility offers its members access to three professionally designed race tracks, full time driving instructors and maintenance facilities, top-flight dining, fitness and family entertainment in one location, paired with concierge level service and the opportunity to network with other like-minded enthusiasts. Kahn Media will assist the club with the development of a new website, expansion of its media outreach and growth of its social media and content marketing presence while raising consumer awareness of the brand and its unique facility.
“We are excited to partner with an agency that is so well connected in the luxury lifestyle and automotive space,” said John Rogers of the Thermal Club. “The Coachella Valley offers our members one of the best year-round climates for motorsports in the world. Paired with world class race tracks surrounded by beautiful luxury villas, we offer an unmatched experience that we know motoring enthusiasts around the world are going to want to be a part of. We are looking to Kahn to help spread this message.”
The Thermal Club was founded in 2012 with the intent to bring the golf country club model to the motorsports enthusiast. The private pavement of The Thermal Club allows exclusive track time to elite automotive enthusiasts and lets members experience their performance cars in a way they wouldn’t be able to on the street. Members own custom built luxury villas around the track with state-of-the-art garages to house up to 20 vehicles. There are three tracks that combine to offer 5.1 miles of pavement, with the possibility for 22 unique track configurations, including a main straightaway that measures 2,500 feet long. Amenities include an on-site clubhouse, fine dining with full time chefs on staff, fitness and family centers, a tuning shop for repairs and maintenance, two karting tracks, a full-service fuel station open 24/7 and a concierge service that handles everything from private jet charters to catering.
Kahn Media will oversee public and media relations for The Thermal Club as well as designing and launching a new website, managing its media events and promotions, developing and executing digital marketing strategies, managing the facilities’ social media presence and producing video content.
“Thermal Club’s location makes it easily accessible to the Southern California market, but nestled next to a private airstrip we believe it will attract membership from around the world and we look forward to sharing its story and helping the club grow,” said Dan Kahn, President of Kahn Media. “You can drive a race car or exotic flat out on a challenging track while your family enjoys state-of-the-art fitness and family centers, gather at the end of the day to enjoy a perfectly prepared meal while looking at the stunning vistas of the San Jacinto mountains, then retire to your own private Villa – it’s a truly unique lifestyle experience.”
The Thermal Club is the premier private motorsports country club in the world and offers an unparalleled driving experience to its exclusive membership. The Thermal Club operates on 344 acres of land in the California desert, half an hour from Palm Springs, offering luxurious villa accommodations, 5.1 miles of private pavement and three different tracks, a club house, fuel station, a tuning shop for repair and maintenance, the club is the ideal destination and trackside retreat for the motorsports enthusiast. For more information please visit TheThermalClub.com.
Kahn Media, Inc., is a Southern California based full service public relations and marketing agency focused on mobility, technology and luxury-lifestyle markets. With a deep understanding of the new media landscape, Kahn builds campaigns that increase brand awareness, consumer interaction and sales using its large in-house team to craft cohesive public relations, social media, digital influencer and content marketing campaigns that cascade across all forms of media to inform, influence, educate and engage consumers. Clients include The Petersen Automotive Museum, Rolex Watch U.S.A., The Mullin Automotive Museum, Phillips 66, MotoAmerica, Nitto Tire, Dinan Engineering, Superformance, HRE Wheels, Centerforce Clutches, Ringbrothers, MagnaFlow, Coker Tire, Wheel Vintiques, HRE Wheels, Red Line Oil, Hellwig Products, The Thermal Club, Voyomotive, Classic Recreations and more.
