SAN FRANCISCO, CALIF. (July 13, 2022) – Do you remember the ‘90s? Cassette tapes, acid-wash jeans, mirrored sunglasses and grunge music? Yes or no, it’s tough to argue the iconic decade is back. In celebration, what better way to share a trend story pitch than an old-school ‘90s-style press kit complete with rad infographics! Call off the fashion police. Today we’re talking ‘90s cars.
Vehicles from the ‘90s have gone from being utilitarian and pedestrian to iconic, as kids raised in the back seats of these classic beauties are now putting themselves in the driver’s seat. Just as baby boomers practically invented the classic car market in the ‘80s by snapping up and preserving cars from the ‘50s, Gen Xers and millennials are doing the same with ‘90s vehicles, and not just supercars. Everyday vehicles from their youth are quickly becoming collectible, as witnessed by a 1992 Honda Accord, which recently crossed the auction block at $21,000 (more than what it sold for new!). Sale prices of ‘90s cars have skyrocketed by 82% in just the past two years.
Is global turmoil leading buyers to yearn for better times in familiar classics from their youth? Is it the oversaturation of technology? Or are the ‘70s, ‘80s and ‘90s babies using their mid-career wealth to invest in something nostalgic?
Take a trip back to the ‘90s with the goodies at the Dropbox link below. Inside, you’ll find a press release with stats to back up the trend, a fact sheet, infographics with some sample ‘90s cars, and more. Don’t worry if you recently ditched your floppy drive and slide projector. Everything is available digitally in the Dropbox.
We’ll follow up in a few days to answer any questions and arrange for an interview with Randy Nonnenberg, the co-founder of Bring a Trailer, to discuss this trend further.
About Bring a Trailer
Bring a Trailer (BaT) is a digital auction platform and enthusiast community founded in2007 to connect buyers and sellers of classic, collector and enthusiast vehicles. BaT curates vehicles submitted by sellers and helps them craft transparent auction listings that present the vehicles as they are—without superlatives or dubious used-car-lot language. At the end of a successful auction, BaT connects the seller and buyer so they can work together to complete the transaction. BaT’s knowledgeable community of more than 709,000 registered users vet each listing so potential buyers can bid with confidence. More than 70,000 auctions have been completed on BaT since its inception, with more added daily. BaT auctions are listed at a flat rate, starting at just $99 with a sell-through rate of 83%. Bring a Trailer Shipping is the company’s fully integrated vehicle transport service, available for both BaT auction listings and private vehicles in the contiguous 48 U.S. states. For more information, visit www.bringatrailer.com.