Featuring the work of over 125 women throughout North America, the customized 2021 Ford Bronco Wildtrak was revealed at the Las Vegas Convention Center during the aftermarket industry’s showcase event
Diamond Bar, Calif. (Nov. 1, 2022) – SEMA Businesswomen’s Network (SBN), the fastest-growing professional group within the Specialty Equipment Market Association (SEMA), unveiled its All-Female Build team’s 2021 Ford Bronco Wildtrak earlier today at the 2022 SEMA Show, the aftermarket industry’s annual event. The four-door SUV provided by the Ford Motor Co. underwent extensive modifications to the powertrain, suspension, lighting, exhaust and more and represents a culmination of the work of over 125 female volunteers from throughout the United States and Canada.
The overland and off-road-themed build features an ICON Vehicle Dynamics Stage 8 Suspension System and 17×8.5-inch ICON Alloys Thrust satin black wheels wrapped in aggressive 37-inch Milestar Patagonia M/T-02 tires. Oracle headlights, taillights and off-road lights provide visibility in all conditions. A Goose Gear Rear Seat Delete makes space for an interior camp kitchen, complete with a Ford Performance 50-quart Classic Series fridge/freezer by ARB. The exterior boasts a Ford Research and one-off Advanced Engineering illuminated Bronco Grille, Crawler bumpers by woman-owned brand Baja Forged, Yakima Skyline tent and Terra Strada Design custom wrap, expertly fulfilling the vision of Monika Kalenski, founder of MEK Magnet. Her rendering was selected by popular vote on social media to be used as inspiration for the SBN Build.
The stock 2.7L V6 EcoBoost engine with a 10-speed automatic transmission receives a power boost from a Ford Performance EcoBoost Power Pack performance calibration, Turbosmart Kompact EM Plumb-Back Valve, aFe Power Momentum GT Cold Air Intake and an AWE Tuning cat-back exhaust system.
“This experience continues to create awareness of female expertise, expose women to other aspects of the industry and instill confidence in all of our female volunteers” said Nicole Bradle, SBN Council Director. “It’s amazing to celebrate 10 years of the All-Female Build program with these amazing professionals and enthusiasts and finally have the opportunity to show the result of countless hours of work with the world.”
The SBN’s 2022 All-Female Build campaign marks the 10-year anniversary of SBN’s first award-winning all-female build, a 2013 Ford Mustang GT, which was also present in the booth for the unveiling. The program’s popularity over the last decade has grown so much, over 250 women expressed interest in volunteering to support this year’s build.
A total of 125 female volunteers from all facets of the industry worked on the build up to and including its unveil on Tuesday. Volunteers were of various cultural backgrounds, representing both U.S. coasts and Canada, and included veterans, students, mother-daughter and even -granddaughter duos, as well as automotive technicians, race car drivers and award-winning car-building sisters.
“The collaboration truly represents the spirit of the build,” added Cathy Clark, SBN Chair. “This project was a chance to spotlight women in the automotive aftermarket industry and the ways in which they come together and offer support to each other. We’re excited to see the passion their efforts received at the SEMA Show this year and to see where these opportunities may lead in the future.”
The project began on July 19 at the SEMA Garage in Diamond Bar, California, where SBN volunteers, including students from WyoTech, began disassembling, painting and upgrading the vehicle. The Bronco then made its way to the SEMA Garage in Detroit, where final accessories and a vinyl wrap were installed, and the vehicle was prepped for Las Vegas. As with any SEMA build, there are always hurdles, and the ladies learned how to pull together, 3D scan and fabricate items where need be, and leaned on experts for advice.
“To me, this wasn’t about trying to prove that women are capable,” said Volunteer Team Lead Haley Keelin. “We already know we are capable. This was about changing the way the world perceives our capabilities and showcasing what all these amazing women can do. I’m so proud to share this build with everyone at SEMA and to showcase what we all built together.”
For more information on the project, visit sites.sema.org/sbn-build/
To view interviews with the women involved and other highlights from the build process, see the YouTube playlist here: https://www.youtube.com/playlist?list=PL6srkY_9PpPlSJy14WP-1CKzhx-gFgDRY
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $50.9 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nevada, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Indiana. For more information, visit www.sema.org, www.semashow.com or www.performanceracing.com.
About SEMA Businesswomen’s Network (SBN)
The SEMA Businesswomen’s Network is a dynamic group of professionals representing the women of SEMA. Its mission is to provide networking, education and recognition opportunities for professional women in the Specialty Equipment Industry which will enhance their careers and positively impact the growth of the entire automotive aftermarket. Now over 550+ members strong, the SBN is the fastest-growing group within the SEMA membership. For more information, visit www.sema.org/sbn.