Roush overhauls 2024 Ford F-250 and F-350 trucks with dual-tipped exhausts, off-road suspension, upgraded braking power and a host of other premium performance and styling components
LIVONIA, Mich. (Jan 23, 2024) – Roush Performance, an industry leader in the automotive performance space with top-of-the-line superchargers, engines and pre-titled performance vehicles, has just announced its 2024 Super Duty production vehicle. Roush has implemented its extensive experience in automotive engineering to create a truck that blends performance upgrades with iconic styling, improved capability and premium build quality. Standout upgrades on the 2024 Roush Super Duty include a dual-tipped performance exhaust, Roush/FOX 2.0 performance suspension, upgraded slotted rotors and an off-road wheel and tire package.
Customers can build the 2024 Roush Super Duty on the Ford F-250 or F-350 Lariat trims with the 6.7L turbo-diesel V8 and the choice of ten signature exterior color options, including the all-new Glacier Grey and Darkened Bronze Metallic shades. Wide painted fender flares with integrated accent lighting accentuate the truck’s presence. Signature Roush styling components can be found all over, highlighting and complementing the Super Duty’s body lines. These include a Roush windshield banner, hood graphics, redesigned front grille badge, USA flag graphic, Jack Roush’s signature and more. An optional rocker accent graphic package is available for those who want an additional personalized touch.
Improved ride quality and off-road capability come courtesy of the Roush/Fox 2.0 high-performance suspension system, which gives the truck its imposing stance. 35-inch General Tire Grabber A/TX all-terrain tires provide grip wrapped around durable 20-inch satin black Roush wheels. Additional stopping power comes courtesy of the Roush Performance front brake package, which includes upgraded slotted rotors for confidence whether towing or hitting the trail. The Super Duty comes equipped with Roush’s Dual Tip Performance DPF-back Exhaust System, giving the truck a signature Roush Performance growl to match its aggressive appearance.
The designers at Roush have elevated the cabin of the 2024 Super Duty to include a touch of luxury while maintaining and improving OE functionality. Visual upgrades like embroidered Roush headrests and serialized badging come standard. WeatherTech floor liners protect the interior from dirt and mud. For additional customization, Roush offers an optional Premium Leather Package that upgrades the stock seats to Coffee Brown leather with black suede inserts featuring a stitched hex pattern. Subtle square “R” badging and American flag tags are also included on the upgraded seats. The seats have been designed, tested and calibrated to integrate seamlessly with Ford’s safety systems and sensors.
The optional Roush Ready Package includes a locking center console vault for safely storing valuables. Also included is an off-road utility kit with durable jumper cables, tow straps and hooks, ratcheting tie-down straps, a Roush-branded flashlight and gloves so drivers can be ready for any situation. The 2024 Roush Super Duty starts at $13,400 above the original vehicle’s purchase price and is backed by a 3-year/36,000-mile warranty. For more information about the 2024 Roush Super Duty or any of Roush’s other performance parts and vehicles, please visit Roushperformance.com or contact your local Roush dealer.
About Roush Performance
Roush Performance was founded in 1995 by motorsports legend Jack Roush, the winningest name in racing. Combining performance engineering with entrepreneurship, Roush began selling designs he had created for his team to the broader world of motorsports. Based in Livonia, Michigan, Roush Performance is a division of Roush Enterprises. The company’s talented staff designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts and superchargers for the global performance enthusiast market. For more on Roush Performance, please visit RoushPerformance.com or call 800.59.ROUSH.