The new 2024 F-150 gets a refreshed look and performance upgrades from Roush, including an all-new suspension system, active exhaust, carbon-fiber accents, auxiliary lighting and more
LIVONIA, Mich. (Apr 15, 2024) – Roush Performance, an industry leader in top-of-the-line aftermarket superchargers, engines and pre-titled performance vehicles, has just announced its 2024 F-150 production vehicle. Roush has implemented its extensive experience in automotive engineering to create a truck that fuses performance upgrades with iconic styling, offering improved capability and premium build quality while maintaining OEM safety standards. Standout upgrades on the 2024 Roush F-150 include a redesigned Roush coil-over suspension, a new high-flow grille with Roush lettering, auxiliary lights and an off-road wheel and tire package.
Roush has outfitted the truck’s exterior with several off-road and performance-focused upgrades. Airflow improvements come from the high-flow front Roush grille and the hood’s functional heat extractors. The truck comes equipped with an integrated amber LED light bar in the front bumper and Diode Dynamics flood lights integrated in the rear. Wide painted fender flares provide additional clearance and an imposing stance. Optional Roush pillar lights by Diode Dynamics can be added to provide more confidence off-road when the sun goes down.
Roush Performance’s Coil-Over Suspension System has been overhauled for the 2024 Roush F-150, improving on the capability and stance of the previous year. It provides a 2-inch level to the truck and features custom-tuned spring and shock rates that enhance off-road capability without sacrificing on-road comfort. The 2024 Roush F-150 grips the ground with 33-inch General Tire A/TX All-Terrain tires wrapped around satin black 20-inch Roush Off-Road Wheels. Roush’s signature Active Exhaust System, paired with laser-etched stainless steel dual exhaust tips on the STX and XLT models, is also part of the package.
Inside the cab, the designers at Roush have brought a balance of form and function to elevate the driving experience. Carbon-fiber accents can be found around the cabin, including on the steering wheel, dash and door panels. A branded overhead switch panel controls auxiliary lighting, the active exhaust and other prewired switches that can be tapped when installing additional accessories. Other visual additions include serialized Roush badging and Roush “R” key fobs. Roush floor liners protect the interior from dirt and mud, and the stock pedals have been replaced with cast aluminum “R” branded pedals. An optional Roush Premium Leather Package provides Coffee Brown or black leather seats with a hex pattern insert that matches the high-flow grille. It also features an embroidered Roush logo on each headrest and subtle square “R” and American flag tags.
The optional Roush Ready Package includes a locking console vault for safely storing valuables and an off-road utility kit with a jumper box, tow straps, D-ring hooks, ratcheting tie-down straps and Roush-branded gloves so drivers can be ready for any situation. A Roush/Alpine Audio System, which features upgraded speakers and subwoofers under the rear seats for those who want an immersive audio experience when cruising or hitting the trails, is also available.
The 2024 Roush F-150 starts at $25,150 above the original vehicle’s purchase price and is backed by a 3-year/36,000-mile warranty. For more information about the 2024 Roush F-150 or any of Roush’s other performance parts and vehicles, please visit Roushperformance.com or contact your local Roush dealer.
Roush Performance was founded in 1995 by motorsports legend Jack Roush, the winningest name in racing. Combining performance engineering with entrepreneurship, Roush began selling designs he had created for his team to the broader world of motorsports. Based in Livonia, Michigan, Roush Performance is a division of Roush Enterprises. The company’s talented staff designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts and superchargers for the global performance enthusiast market. For more on Roush Performance, please visit RoushPerformance.com or call 800.59.ROUSH.
