The auto industry’s premier agency will lead a new integrated marketing effort with digital advertising, social media, content creator partnerships and public relations to solidify RIGID’s leadership position as the premier brand in off-road LED lighting
MOORPARK, CALIF. (March 7, 2024) – RIGID Industries has selected Kahn Media, a full-service marketing agency specializing in the automotive, outdoor and luxury-lifestyle markets, as its agency of record.
Founded in 2006, RIGID Industries originally started as a small three-person operation focused on UTV accessories. The company quickly shifted its focus to developing LED lighting for the off-road market. At the time, the use of the burgeoning technology in the off-road space was non-existent. However, RIGID Industries continued to pioneer off-road LED lighting through constant refinement, development and technological advancements. Being the early trailblazer in off-road LED lighting led to explosive growth for the brand, and by 2014, RIGID Industries ranked #150 on Inc. Magazine’s list of fastest-growing private companies in America.
Today, RIGID Industries is a global leader in off-road and OEM LED lighting, continuing its founding principles of constant innovation, advancement and development. It offers technologically advanced products for a wide range of UTVs, trucks, 4x4s, Jeeps, race vehicles and industrial applications, including its unique 360-Series Laser Edition lights that produce over 1 million candela and 4,200 lumens by combining LEDs with laser diodes. RIGID Industries’ groundbreaking Adapt Series LED lights are the first to utilize an internal GPS module to determine vehicle speed for beam pattern optimization. All of RIGID Industries’ products are designed and assembled at its expansive headquarters in Gilbert, Arizona, by its over 150 employees.
“RIGID Industries is excited and proud to partner with the premier advertising, public relations and marketing agency in the Specialty-Equipment Industry,” said RIGID Industries President Mitch Williams. “The Kahn Media team is a longstanding strong voice, advocate and partner for the Specialty-Equipment Industry at large. We welcome them as a member and partner in the RIGID Nation. Our priorities for our companies and industry are completely aligned, so this was a logical partnership. We look forward to a great partnership with Kahn Media!”
RIGID Industries will tap into Kahn Media’s expansive array of services. With a growing team of over 30 specialists spread across seven states, the award-winning agency is adept at public relations, content creation, digital marketing, social media management, experiential events, influencer engagement and strategy development. In 2023, Kahn Media was recognized with multiple industry awards, including a Hermes Creative Award, a Titan Business Award, a Stevie Award and a Business Intelligence Group Award, along with being named the #1 PR Agency in the region by the San Fernando Business Journal for the fifth consecutive year.
“We are honored to partner with RIGID Industries as its agency of record,” said Kahn Media President & CEO Dan Kahn. “RIGID Industries has long been an innovator and a leader in off-road LED lighting, and we will help solidify that position even further through our innovative approaches to marketing and deep industry knowledge. The addition of RIGID Industries to our client portfolio marks a solid start to 2024, and we look forward to helping the innovative brand achieve record growth.”
To learn more about Kahn Media, please visit www.kahnmedia.com.
Kahn Media, Inc., is a full-service public relations and integrated marketing agency with staff in seven states focused on a variety of markets, including mobility, technology, automotive and luxury-lifestyle. With a deep understanding of the new media landscape, Kahn Media builds campaigns that increase brand awareness, consumer interaction and sales using its large in-house team to craft cohesive public relations, social media, influencer, content marketing and digital ad campaigns that cascade across all forms of media to inform, influence and engage consumers. Kahn Media also manages and assists complex multi-day events like King of the Hammers and the Grand National Roadster Show with onsite support. For more information, please visit www.KahnMedia.com.
