There is a new power struggle between e-commerce industry giants, but it is for the benefit of smaller businesses. The once-dominant Amazon Marketplace is losing vendors and customers to smaller sites such as Shopify, which gives merchants a platform to create their own stores with more control than other, larger e-commerce companies. According to a…
If you missed the latest technology news, earlier this year Google gradually rolled out their first major page experience update in a decade and fully implemented the changes by the end of August. According to Statcounter, Google currently holds 92% of the worldwide search engine market share on all platforms, so brands need to be…
The COVID-19 pandemic has, among its many grievous effects, upset a number of major industries as factories remain closed or, at best, in limited operation. The most widely felt effect is the global computer chip shortage that has disrupted the supply chain for the automotive industry, as well as other markets that rely on micro…
The competition for customer conversions has become a major challenge as more brands use digital marketing to reach an ever-changing marketplace. As businesses continue to seek out new strategies, the success of affiliate marketing remains one of the more popular ways to generate brand awareness, nurture customer engagement, and create a stream of passive income.…
Nearly 90% of all first-time buyers also spent in the aftermarket As America prepares to leave the COVID-19 crisis behind and get back to vacationing, new data shows young first-time buyers could hold the keys to the future of the RV aftermarket. According to the Recreational Vehicle Industry Association, older generations still make up a…
Everything is better at scale, and for direct-to-consumer (DTC) companies, scale can be achieved with the following recipe: a trusted name with a captive audience waiting to see what you do next and an efficient supply chain enabling great margins and competitive prices. For a burgeoning DTC company today, the internet has provided a host…
After the launch of Facebook in 2006 the marketing environment dramatically expanded. Following the trend, we have seen an abundance of various social platforms develop over the years, each with its own niche offering that adds up to over 4.33 billion social media users around the world at the start of 2021 according to DataReportal.com. While…
Our daily habits have changed. How we shop, work, spend our free time, and consume content has shifted to embrace more technology and digital media than ever, all due to several factors including the COVID-19 pandemic. Specifically, this shift can be seen in the significant rise in interest, listenership, and audience behavior in the podcasting…
Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…
Search engines are something we use every day, but how they work is often misunderstood and surrounded in ambiguity. Everyone is familiar with the basic idea: users go to a search engine looking for something, the search engine recommends sites that contain information or products relevant to the search, the user clicks on the search…