Some like to reduce marketing to nothing more than ROI calculations and spreadsheets. Tracking marketing expenditures is vital as keeping within budget is a concern. And a savvy marketer is always going to look at the results of any campaign. But simply boiling down marketing to just numbers and data is always a mistake. There…
Things haven’t been going exactly that well for Facebook since it changed its name to Meta. Many saw the name change as nothing more than an attempt to distance itself from an increasingly negative image. The moniker change came not that long after former employee Frances Haugen’s testimony to a U.S. Senate subcommittee about Facebook…
Finding the right agency can be a monumental task. With so many options, it can seemingly take forever to sift through them all and find the right one. However, the long nights, tons of questions and multiple meetings are well worth it. Partnering with the right agency can make a significant difference for your brand…
America is more divided than ever. This division is impossible to ignore and has crept into almost every facet of our daily lives. Something as previously benign as a school board meeting or a trip to the store can now devolve into shouting matches, assaults and even death threats. According to a recent article by…
Media coverage can be a massive benefit to your brand. The right story or interview can bring awareness of your company and its products to a whole new set of consumers. Depending on the reach of the publication or website doing the story, it can even significantly impact sales. For smaller companies, media coverage is…
In the first week of January 2022, Bloomberg Media CEO Justin Smith announced he was leaving the company and starting his own independent publication, citing the public’s declining faith in established news media organizations. “The news industry is facing a crisis in consumer trust and confidence due to the distorting influence of social media and…
Social media has made the relationship between brands and consumers closer than ever before. Brands don’t just have the power to reach their audiences. They now have access to a two-way street of communication that lets them speak directly withtheir customers. Audiences remember how something is said as much as what is said, so it…
Non-fungible tokens, or NFTs, have taken the world by storm. Internet meme creators are selling their original memes for hundreds of thousands of dollars and a collage of artistic works by digital artist Beeple recently sold for $69.3 million. However, it’s not just the one percent who are throwing money at these mysterious digital tokens.…
The emergence and popularity of short-form media-sharing social media platforms such as Instagram and TikTok, has made it difficult for brands to justify using other video-sharing platforms, especially YouTube. It would be easy to assume that YouTube is losing users to these short-form video giants and is becoming an outdated way for businesses to reach…
The global pandemic has had several side effects that are spreading chaos in a number of fields and markets. Chief among these are the supply chain problems and shipping delays that are making it difficult for shoppers to find what they need. Holiday shopping for the upcoming season has started much earlier than in past…