How to Interact with the Media

Media coverage can be a massive benefit to your brand. The right story or interview can bring awareness of your company and its products to a whole new set of consumers. Depending on the reach of the publication or website doing the story, it can even significantly impact sales. For smaller companies, media coverage is…

How to Optimize Your Brand’s YouTube Channel

The emergence and popularity of short-form media-sharing social media platforms such as Instagram and TikTok, has made it difficult for brands to justify using other video-sharing platforms, especially YouTube. It would be easy to assume that YouTube is losing users to these short-form video giants and is becoming an outdated way for businesses to reach…

Instagram Announces New Video Features and Changes

The social media landscape is changing, and existing platforms are scrambling to reach audiences as their consumption habits evolve. TikTok is driving audiences specifically toward short-form video, but audiences now prefer video in general as their primary source of entertainment. Instagram is one such company that has had to shift its focus to appeal to…