The holiday shopping system is approaching faster than ever before, thanks to the global computer chip shortage and supply chain issues. But that is not the only change to the online retail landscape, as more people now prefer to shop online than in-person. In addition, up to 93% of these shoppers are researching products online…
Three years ago, instant messaging service WhatsApp launched its own e-commerce platform called WhatsApp Business, which targeted small business owners to make it easy for them to communicate with their clients. The application, which is independent of the WhatsApp Messenger, has started to roll out more and more shopping features to develop the platform into…
The social media landscape is changing, and existing platforms are scrambling to reach audiences as their consumption habits evolve. TikTok is driving audiences specifically toward short-form video, but audiences now prefer video in general as their primary source of entertainment. Instagram is one such company that has had to shift its focus to appeal to…
There is a new power struggle between e-commerce industry giants, but it is for the benefit of smaller businesses. The once-dominant Amazon Marketplace is losing vendors and customers to smaller sites such as Shopify, which gives merchants a platform to create their own stores with more control than other, larger e-commerce companies. According to a…
If you missed the latest technology news, earlier this year Google gradually rolled out their first major page experience update in a decade and fully implemented the changes by the end of August. According to Statcounter, Google currently holds 92% of the worldwide search engine market share on all platforms, so brands need to be…
The COVID-19 pandemic has, among its many grievous effects, upset a number of major industries as factories remain closed or, at best, in limited operation. The most widely felt effect is the global computer chip shortage that has disrupted the supply chain for the automotive industry, as well as other markets that rely on micro…
The competition for customer conversions has become a major challenge as more brands use digital marketing to reach an ever-changing marketplace. As businesses continue to seek out new strategies, the success of affiliate marketing remains one of the more popular ways to generate brand awareness, nurture customer engagement, and create a stream of passive income.…
Nearly 90% of all first-time buyers also spent in the aftermarket As America prepares to leave the COVID-19 crisis behind and get back to vacationing, new data shows young first-time buyers could hold the keys to the future of the RV aftermarket. According to the Recreational Vehicle Industry Association, older generations still make up a…
Everything is better at scale, and for direct-to-consumer (DTC) companies, scale can be achieved with the following recipe: a trusted name with a captive audience waiting to see what you do next and an efficient supply chain enabling great margins and competitive prices. For a burgeoning DTC company today, the internet has provided a host…
After the launch of Facebook in 2006 the marketing environment dramatically expanded. Following the trend, we have seen an abundance of various social platforms develop over the years, each with its own niche offering that adds up to over 4.33 billion social media users around the world at the start of 2021 according to DataReportal.com. While…