Everything is better at scale, and for direct-to-consumer (DTC) companies, scale can be achieved with the following recipe: a trusted name with a captive audience waiting to see what you do next and an efficient supply chain enabling great margins and competitive prices. For a burgeoning DTC company today, the internet has provided a host…
After the launch of Facebook in 2006 the marketing environment dramatically expanded. Following the trend, we have seen an abundance of various social platforms develop over the years, each with its own niche offering that adds up to over 4.33 billion social media users around the world at the start of 2021 according to DataReportal.com. While…
Our daily habits have changed. How we shop, work, spend our free time, and consume content has shifted to embrace more technology and digital media than ever, all due to several factors including the COVID-19 pandemic. Specifically, this shift can be seen in the significant rise in interest, listenership, and audience behavior in the podcasting…
Sparked by the rise of mobile, the worlds of performance and brand are converging. Consumer attention on mobile doesn’t differentiate between brand and direct response (DR) ads: Everything is a brand experience, and everything is about performance. Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing…
Search engines are something we use every day, but how they work is often misunderstood and surrounded in ambiguity. Everyone is familiar with the basic idea: users go to a search engine looking for something, the search engine recommends sites that contain information or products relevant to the search, the user clicks on the search…
Find yourself flummoxed by video conferences you can’t seem to conquer? We’ve got several tips to help you up your game heading into 2021.
The proper use of Instagram Reels can pay dividends for social media engagement, but it’s critical to know what you’re trying to achieve with your methods.
This educational article offers seven tips that will put you in a position to fully develop your next creative campaign and see it be successful.
Building positive public relations campaigns for your brand or company requires a concerted effort by all parties to ensure success. We have six tips inside!
The sales funnel represents the customer’s journey. We detail several tips and tricks to turn lookers into buyers in this KM101 educational article.