Instagram Announces New Video Features and Changes

The social media landscape is changing, and existing platforms are scrambling to reach audiences as their consumption habits evolve. TikTok is driving audiences specifically toward short-form video, but audiences now prefer video in general as their primary source of entertainment. Instagram is one such company that has had to shift its focus to appeal to…

Behold Google’s New Page Experience Update

If you missed the latest technology news, earlier this year Google gradually rolled out their first major page experience update in a decade and fully implemented the changes by the end of August. According to Statcounter, Google currently holds 92% of the worldwide search engine market share on all platforms, so brands need to be…

KM101: Alternative Social Media Platforms You Should Consider

After the launch of Facebook in 2006 the marketing environment dramatically expanded.¬† Following the trend, we have seen an abundance of various social platforms develop over the years, each with its own niche offering that adds up to over 4.33 billion social media users around the world at the start of 2021 according to¬†DataReportal.com. While…