The most critical thing you can do for your business right now isn’t what you think By Dan Kahn I wasn’t much of a coffee person for the first quarter-century of my life until I landed a job at a dot-com in the early 2000s with (much to my shock) a full-time in-house barista. That…
According to a recent article by Forbes, the number of freelancers in the United States is the highest it has ever been. Whether it is because of changing priorities during the pandemic or part of the Great Resignation, a staggering 36% of the entire United States workforce has performed freelance work in the last 12…
Wasn’t this the year everything was supposed to get better? According to some, supply chain issues were merely temporary bumps on the road that would quickly vanish. Other prognosticators predicted that this was the year things would finally get better. Unfortunately, neither scenario is correct as nothing has really improved. It is hard to believe,…
According to gushing Tesla fans everywhere and some fawning members of the media, Tesla’s Cyber Rodeo was the biggest thing to ever happen to humanity since the invention of the smartphone. Held in celebration of the opening of Telsa’s latest Gigafactory in Austin, Texas, Cyber Rodeo had the vibe of a party mixed with a…
The wonders of the digital age produce advertising results that 20th-century marketers could only dream of. But there is more to marketing than just blasting out your message to as many people as possible and measuring clicks. Marketing has always been, and is still, a beautiful and chaotic mix of science, psychology, art and instinct.…
As countries put restrictions into place and the world shut down during the coronavirus pandemic, the gradual shift to online retail became a mad dash. Companies that did not have a robust online presence quickly scrambled to make one. What may have taken years in normal times was condensed into months. Creating an easy and…
Some like to reduce marketing to nothing more than ROI calculations and spreadsheets. Tracking marketing expenditures is vital as keeping within budget is a concern. And a savvy marketer is always going to look at the results of any campaign. But simply boiling down marketing to just numbers and data is always a mistake. There…
Things haven’t been going exactly that well for Facebook since it changed its name to Meta. Many saw the name change as nothing more than an attempt to distance itself from an increasingly negative image. The moniker change came not that long after former employee Frances Haugen’s testimony to a U.S. Senate subcommittee about Facebook…
Finding the right agency can be a monumental task. With so many options, it can seemingly take forever to sift through them all and find the right one. However, the long nights, tons of questions and multiple meetings are well worth it. Partnering with the right agency can make a significant difference for your brand…
America is more divided than ever. This division is impossible to ignore and has crept into almost every facet of our daily lives. Something as previously benign as a school board meeting or a trip to the store can now devolve into shouting matches, assaults and even death threats. According to a recent article by…