Portfolio: Meltdown, A Marketing Opportunity

Jeremy Dann has penned an excellent piece for Portfolio.com where he interviewed Dominique Hanssens, the marketing chair at UCLA’s Anderson School of Business. This is the most pertinent excerpt from the interview: Dann: What are some companies that have “upped the ante” during down times? Hanssens: You can easily point to examples of companies who…

NYT Video

This is a worthwhile video about three small businesses in the NYC area, and how business is slowly getting back to normal for them.

The long Winter is winding down…

Just got back from a four day trip to Las Vegas, working the Mopars at the Strip car show for Hotchkis Performance. It was an interesting experience. Someone on a forum described this show as a “Star Trek Convention for Chrysler fans”, and that seems to be the most fitting description I’ve heard. The three…

The web as a global “hive mind”

An interesting story landed in my inbox this morning. Thought I’d share it. It’s a column at Forbes.com written by Joshua-Michele Ross, called The Rise of the Social Nervous System. In the column, Ross argues that since more than half of the earth’s population is now connected in one way or another to the internet…

Opt-In Email Next Best After Family and Friends

From the MediaPost research blog: The conclusion drawn in a new report from Merkle, “View from the Inbox,” 2009, is that Email continues to be a popular marketing communications channel in today’s challenging economic climate due to its low cost-per-contact and its ability to provide direct, measurable results. But, consumers’ attitudes and behavior regarding email…

SURVIVE, EXPAND & THRIVE W/ LEAN MARKETING

Print advertising is becoming increasing less effective and more expensive. Online display ads are nearly useless except for branding purposes. Traditional PR – which involves placing stories in print and on TV – is fine if done correctly and on a budget, but only as an addendum to a vibrant social media outreach program. Why?…

Social Media Gurus

Two experts in the field of social media marketing that inspire me are Brian Solis, of Future Works PR, and Geoff Livingston, of Livingston Communications and The Buzz Bin. Livingston wrote a book (Solis wrote the intro) called Now is Gone that is a must read for every business owner contemplating new media. Here are…

Market or Die

TOUGH TIMES, NEW OPPORTUNITIESThis is the first marketing-specific post on Get Them Talking, my new blog focused on public relations and new media marketing tactics for small businesses and entrepreneurs. You’re probably asking yourself, “who the hell cares about PR and Marketing while the economy is melting down and I can barely make payroll?” Here’s…

Excellent Story on Fast Company: Recession Proof Your Business

This story is on FastCompany.com Recession Proof Your Business – How to Avoid Business Failure & Increase Sales in a Lagging Economy BY Ron RomanoTue Nov 11, 2008 at 7:19 AM Quick and Easy Strategies to Increase Sales and Profits during a Recession… When you’re a small business owner there’s no “Golden Parachute”, no Massive…

Welcome to Get Them Talking

Welcome to Get Them Talking, the Kahn Media blog about PR, New Media Marketing and surviving the CRISISGATE 2009 (hey, every big story needs a -gate at the end, right?). I’m Dan Kahn… the humble proprietor of Kahn Media. Since I’m basically shouting into a dark empty room with a first post, I might as…