State of Social Media

The research gurus at Nielsen released some interesting info last week about where Americans are spending their time, specifically regarding social media. Top Social Networking and Blog Sites (April 2009 U.S. Home and Work) You can get all the details in their press release, but this is the gist: April was the fourth month in…

Direct Email Mistakes to Avoid

Let’s face a reality here: direct email marketing works. If it didn’t I wouldn’t get 20 messages a day promoting everything from 600 horsepower crate engines to business card printing services. The key is to build a tight list of readers who want your information, create a list big enough that even if your open…

Post Recession: The Shift to Grass Roots Marketing

We’ve all known it for a while, but now a study by the Association of National Advertisers clarifies the point: as the country slowly claws its way out of recession, marketing budgets will be primarily focused on high-ROI efforts including Social Media, Public Relations, grass roots word-of-mouth campaigns and direct customer education, rather than traditional…

Welcome

Welcome HARO users. This is my tiny little annex where I bounce ideas about digital marketing and PR around. Hope you find a few things interesting before you surf back to eBay or TMZ. Let me know if you have any questions you’d like me to tackle and enjoy!

New PR: Become Your Own Publisher

I was interviewed a few days ago by a reporter writing a story on “How to Connect With Gen Y.” She writes for a trade magazine, and was basically looking for tips on how small and mid sized companies can connect with younger buyers. Over the course of the conversation two things occurred to me.…

Twitter, Social Media & Korean BBQ

This is a story about Burritos with Korean flair, Twitter, and how the “social media crazy” traditional press loves both. I was born and raised in L.A. There are many terrible things about living in the City of Angels: earth quakes, exclusionary property values, paparazzi, terrible drivers, etc. There are also some excellent benefits. Namely,…

Promoting Yourself/Clients Through Facebook

I’m not going to spend time in this post talking about “web 2.0” or the importance of leveraging social media as a means to market your brand. I’ve said it all before, and frankly if you’re a)reading this post, or b)anyone born after 1980 you already know it. Instead I’m just going to point out…

Killer Firefox Apps for PR/Marketing/Web Developers

If you’re not using Firefox, you should be. Compared to internet exporer or any of the other browsers, this program offers incredible easy to use features, fantastic spam filtering and lots of cool plugins. Plus, it’s free! They just released a new version, and it has some really hand features, including Fontfinder (helps you identify…