Dan Kahn is Awarded SEMA YEN Vanguard Award

Kahn Media President Dan Kahn Receives Vanguard Award We are proud to announce that our very own Dan Kahn was awarded the SEMA Young Executives Network Vanguard Award at the 2012 SEMA Auto Show last month. This prestigious award is presented to a person who demonstrates exceptional service, integrity and business ethics and has a…

Kahn Media Clients on USA Today

When we say we get our clients coverage, we mean it. This week we got not one but three clients on “Drive On,” USA Today’s automotive blog.” [engine_button url=”http://www.usatoday.com/story/driveon/2012/10/24/subaru-brz-scion-frs-customize-sema/1653679/” color=”#ff0000″ text_color=”#fff” size=”tiny” corner=”radius” target=”_blank”] Full Article [/engine_button]

Autoweek: Movers and Shakers

Autoweek talks business with HRE’s head honcho, Alan Peltier about moving forward through the recession and having what it takes to be a major player in the aftermarket wheel industry. [engine_button url=”https://kahnmedia.com/PressReleasePhotos/HRE/Autoweek%20-%20Oct%201%202012.pdf” color=”#ff0000″ text_color=”#fff” size=”tiny” corner=”radius” target=”_self”]Full Article[/engine_button]

Chasing The Dream

Chasing the Dream: The Dick Eytchison Story has picked up a lot of steam since we first produced it for Hotchkis Sport Suspension. Dick’s story can now be seen on Jalopnik and AutoBlog.

Public Relations in the Digital Age Pt: IV

Tactics to Maximize Buzz Once you have created your first social media press releases, you can then improve them over time by monitoring pickup. The old-fashioned way to do this was to send a release to a given number of outlets, then count the number of pickups. Today we use more high-tech methods, including the…

Public Relations in the Digital Age Pt:III

Anatomy of a Successful Modern Automotive PR Campaign A modern press release is more than a few sentences about your product and company and a photo. We like to call what we do “content marketing,” in that we provide everything a content producer needs to create a story. The description photos, links to your brand’s…

Public Relations in the Digital Age Pt:II

Automotive PR Trends in the Digital Age As mainstream media (magazines, newspapers, TV and radio) caught up to Bob Petersen in the 1960s through the late 1980s, promoting aftermarket parts and services to the consumer through PR was very straightforward. Proper promotion at the time included: Sending a print press release or new product release…

Public Relations in the Digital Age

The History of PR in the Automotive Sector SEMA, the Auto Aftermarket and the Automotive Media all started in the same place: with Wally Parks and Robert E. Petersen at a Hot Rod Show in Los Angeles and on the dry lakebeds of Southern California. Petersen’s business model was simple: Make a magazine (Hot Rod)…