Fast Talk: Aftermarket Leaders Discuss Business in 2020

The first in our series of Fast Talk roundtables brings together leaders of top businesses representing car builders, show promoters, parts manufacturers and Tier 1 suppliers to discuss how they have tackled the challenging business climate in 2020. Topics range from sales and marketing strategies to supply chain challenges, employee retention, disruptions in the distribution…

11 YouTube Channels to Follow Right Now

The YouTube space is more saturated than ever, and from our perspective, that’s a great thing. Creators are producing fresh, exciting and innovative content, all while targeting niche audiences with high levels of engagement. According to Hootsuite, YouTube has seen over 2 billion logged-in monthly users since the start of 2020. Even more staggering is…

CALLING ALL CAR ENTHUSIASTS: COLLECTOR CAR APPRECIATION DAY IS THIS FRIDAY, JULY 10th

Legendary Companies CEO Wade Kawasaki Encourages Enthusiasts to Drive a Collector Car This Friday. Chattanooga, Tenn. (July 9, 2020) – Car enthusiasts, much like sports fans, have struggled through the Covid-19 pandemic, as many of their favorite events have been canceled. For the average local car enthusiast, it’s common to attend at least one car-related event per…

KM 101: How to Turn Your Followers Into a Community

We’ve said it before, but it bears repeating: A following is just a number. A community is where people actively interact with your brand’s products and services. If you want to unlock the true potential of social media — to use it to cultivate the loyalty and intimacy of the best brands —  then you…

Luxury Market Proves to Be Resilient in the Face of a Pandemic

Except for a small dip in 2003 and a larger decline during the recession of 2008-09, the global luxury goods market grew steadily from 1996 to 2019. Over the 24-year period, sales of personal luxury goods increased by 6% CAGR (compound annual growth rate), nearly quadrupling from $83 billion to $308 billion, as shown in…

KM 101: 7 Golden Rules of Social Media Customer Service

You can please some people some of the time, but you can’t please all people all of the time. Dealing with disgruntled customers is a challenge for every business. On social media, where small incidents can quickly escalate and even go viral, customer service can be a minefield. Businesses can’t afford to leave social media…

E-Commerce Leads World’s Most Valuable Retail Brands

Source: Visual Capitalist For months, we’ve been shouting from the rooftops that companies need to sell directly to customers if they are to be in control of their destiny. We’ve made our case with digital marketing case studies with high ROI. We’ve published our KM 101 series on how to use social media to drive…

PETERSEN AUTOMOTIVE MUSEUM EXTENDS TESLA CYBERTRUCK DISPLAY UNTIL JULY 5, 2020

After making its first public debut since being revealed last year, the Tesla Cybertruck display has been extended by popular demand LOS ANGELES (June 23, 2020) – The Petersen Automotive Museum, which reopened to the public on Friday, June 19, will extend the Tesla Cybertruck display until Sunday, July 5, 2020. This is the Cybertruck’s first…

The RV Market is Exploding Thanks to COVID-19

What a difference a year makes. In August of 2019, a double-digit drop in RV shipments was seen as a warning sign that a recession was around the corner. Because RVs are considered luxury items, sales are often considered a bellwether for economic anxiety. During the recession of 2008-09, the RV industry nosedived as fuel…

Corporate Social Responsibility: Increasing Your Triple Bottom Line

Imagine a company founded by a surfing-obsessed mountain climber who pledged to give away a good chunk of his profits every year. A company that gave its $10 million tax cut to charity and ran an ad campaign featuring its apparel that said “Don’t Buy This Jacket.” Sound like a recipe for disaster? Not if…