KM 101: Intro to Instagram Reels

If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos.  This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience.  The strategic…

SEMA IS CANCELLED, NOW WHAT?

SEMA may be cancelled, but thousands of customers are waiting to buy your products, and we have a plan.  What: We have already developed turn-key launch programs for new products, car builds and brands. Reach more people for less money than a traditional in-person program, targeted to your specific consumer, market segment and distribution model.  How: Through a turn-key marketing…

Fast Talk: How Luxury/Lifestyle Brands Pivot When Events are Cancelled

In our latest “Fast Talk” panel discussion, leaders from some of the biggest luxury and motoring lifestyle brands talk about how they’re handling a year without events, the power of storytelling and why human connection is more important than ever for brands and consumers. Our panelists this week include Terry L. Karges, Executive Director of…

Why Workplace Culture is More Important Now Than Ever

The most critical step to building a successful and stable business is creating a healthy and positive company culture. Without a positive work culture and employer-employee relationship, your company can quickly begin to rot from the inside out resulting in poor morale and high employee turnover. Workplace culture is the combination of a company’s values,…

The Future of Trade Shows

As the pandemic rolls on and we see event after event get canceled, from major consumer events like Monterey Car Week’s series of car shows, to smaller trade and business events, we have been preparing for the possibility that the auto industry’s biggest trade show, SEMA, may be cancelled. While that show is currently still…

QUADRATEC LAUNCHES NEW DIGITAL MEDIA CHANNEL

The new site delivers Jeep enthusiasts content centered around the Jeep industry, its latest vehicles, industry trends, modification tips and DIY advice. WEST CHESTER, Pa. (July 21, 2020) – Quadratec, Inc., the world’s largest independent aftermarket parts and accessories retailer for Jeep® vehicles, has announced the launch of its newly redesigned digital media channel “Torque,” which features diverse…

Creator Chat: What it Takes to Become a YouTube Influencer

Content creators are driving consumer awareness and sales more than ever and have become a go-to resource for enthusiasts in every space for product advice, inspiration and, most of all, entertainment. Our Vice President of Accounts, Cory Burns, sat down and talked with Matt Farah (The Smoking Tire), Garrett Reed (American Muscle HD), Rachelle Croft…

Print is Dead, Long Live Print

The steady decline in print media over the past decade has led many to declare that “print is dead.” Late last year publisher Motor Trend Group shuttered 19 outlets, while mainstay Autoweek moved to a completely digital format. Even mainstream outlets like TIME and Vogue have invested heavily in an online, non-print presence. To survive…

QUADRATEC LAUNCHES ONLINE FUNDRAISING CAMPAIGN TO SUPPORT TREAD LIGHTLY!

Partnership supports on-the-ground stewardship grants, responsible recreation education and trail clean-up projects WEST CHESTER, Pa. (July 17, 2020) – Quadratec, Inc., the world’s largest independent Jeep® aftermarket parts and accessories retailer, today announced a new online fundraising campaign to support Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through ethics education and stewardship projects. The company also renewed…

KM 101: 6 Tips to Become an Influencer on Social Media

Influencer marketing has gone mainstream. Everything from the biggest brands to the smallest businesses are leveraging the power of influencers on social media to attract customers. With 75% of Fortune 500 companies using influencer marketing to reach new audiences and engage with existing customers, you can’t afford to not use influencers to help promote your…