70% OF CONSUMERS WILL HOLIDAY SHOP ONLINE: HERE’S HOW TO REACH THEM

If you’re not already thinking about engaging your customers for the 2020 holiday season, right now is the time to get with the program. A recent report from Google shows that shoppers are already thinking about hunting for the best deals on the gifts they seek for their loved ones, friends, and colleagues.  According to…

The 5 Stages Of Content Marketing Are Critical For Your Business

Over the last decade, marketing strategy has been altered as brands jockey for position in the modern online shopping culture, especially on marketplaces like Amazon and eBay. One key to the success of the medium has been the rise of content marketing. It serves as the foundation for every marketing strategy and done correctly, your…

KM101: 9 Best Practices For Marketing Your Business On Amazon

Written by: Jason Reiss As the world’s largest online marketplace, Amazon.com offers small, medium, and large businesses the opportunity to present their wares to the world in a one-stop-shopping experience, regardless of whether the company has a D2C website of its own. The efficiencies offered by the Amazon shopping experience virtually guarantee a purchase of…

Psychological Tactics to Make Consumers Spend More

The provocations behind a buyer’s decision to open their wallets and make purchases have been studied for decades by marketers. This infographic from Visual Capitalist pulls many of them together into one easy-to-digest document that may give you new ideas about how to approach the business of selling your wares. Unsurprisingly, psychology plays a big…

Upstream Vs. Downstream Marketing And Why It Should Matter To You

Written by: Jason Reiss In business, there is one goal: to deliver the products your customers want and need when they need them, and there are several ways to achieve this objective. The ultimate aim of making more money is at the forefront of every company’s mindset, but hitting the target is infinitely more complicated…

Fast Talk: Editorial Without Experiences

This week, our Fast Talk roundtable finds us discussing the challenges of 2020’s media landscape with several noted media members and content creators. They cover a range of industries, from automotive racing to international culture and travel. With few events on the horizon, we cover what it means to be a journalist in 2020, how these thought…

Visualizing the Social Media Universe in 2020

In this fantastic infographic from Visual Capitalist, we get a clear look at how the world has been affected by social media in 2020. It looks at total Monthly Active Users (MAUs) and displays them as planets, with representative size relating to the MAU of each service. It is clear that Facebook-owned companies — with…

PITCHING IN THE TIME OF CORONAVIRUS: WHAT WORKS AND WHAT DOESN’T

Situational Awareness Is The Key To Success The goal for any successful publicist is to position his or her clients front-and-center in the news landscape. Whether it be promoting a brand-new product or a business profile on the CEO, a publicist’s job is to boost brand awareness. But how do you run a successful PR…

PETERSEN AUTOMOTIVE MUSEUM PARTNERS WITH PORSCHE FOR VIRTUAL CAR WEEK AND NEW EXHIBIT

Petersen Car Week will highlight a Porsche-only car show on Friday, August 14, followed by a new exhibit titled “Redefining Performance,” which will feature three pivotal historic vehicles from the iconic brand for visitors once the museum reopens LOS ANGELES (August 13, 2020) – The Petersen Automotive Museum will continue its partnership with Porsche to present…