Elon and Donald Might Skip Traditional PR, But It Matters Now More Than Ever

Written By: Jason Reiss Technology is forcing an astronomic rate of change at an unprecedented level across all communication forms, and today marks the most prolific time for information exchange in human history. Newspapers remained prominent for nearly two centuries before radio entered the picture commercially, around the turn of the 20th century. The rise…

70% OF CONSUMERS WILL HOLIDAY SHOP ONLINE: HERE’S HOW TO REACH THEM

If you’re not already thinking about engaging your customers for the 2020 holiday season, right now is the time to get with the program. A recent report from Google shows that shoppers are already thinking about hunting for the best deals on the gifts they seek for their loved ones, friends, and colleagues.  According to…

The 5 Stages Of Content Marketing Are Critical For Your Business

Over the last decade, marketing strategy has been altered as brands jockey for position in the modern online shopping culture, especially on marketplaces like Amazon and eBay. One key to the success of the medium has been the rise of content marketing. It serves as the foundation for every marketing strategy and done correctly, your…

KM101: 9 Best Practices For Marketing Your Business On Amazon

Written by: Jason Reiss As the world’s largest online marketplace, Amazon.com offers small, medium, and large businesses the opportunity to present their wares to the world in a one-stop-shopping experience, regardless of whether the company has a D2C website of its own. The efficiencies offered by the Amazon shopping experience virtually guarantee a purchase of…

Psychological Tactics to Make Consumers Spend More

The provocations behind a buyer’s decision to open their wallets and make purchases have been studied for decades by marketers. This infographic from Visual Capitalist pulls many of them together into one easy-to-digest document that may give you new ideas about how to approach the business of selling your wares. Unsurprisingly, psychology plays a big…

Upstream Vs. Downstream Marketing And Why It Should Matter To You

Written by: Jason Reiss In business, there is one goal: to deliver the products your customers want and need when they need them, and there are several ways to achieve this objective. The ultimate aim of making more money is at the forefront of every company’s mindset, but hitting the target is infinitely more complicated…

Fast Talk: Editorial Without Experiences

This week, our Fast Talk roundtable finds us discussing the challenges of 2020’s media landscape with several noted media members and content creators. They cover a range of industries, from automotive racing to international culture and travel. With few events on the horizon, we cover what it means to be a journalist in 2020, how these thought…

PITCHING IN THE TIME OF CORONAVIRUS: WHAT WORKS AND WHAT DOESN’T

Situational Awareness Is The Key To Success The goal for any successful publicist is to position his or her clients front-and-center in the news landscape. Whether it be promoting a brand-new product or a business profile on the CEO, a publicist’s job is to boost brand awareness. But how do you run a successful PR…

KM 101: Intro to Instagram Reels

If you’ve scrolled through your Instagram feed lately, you might have noticed an influx of dancing, lip-syncing and short-form videos.  This new content is part of Instagram’s latest feature, Instagram Reels. Designed as a competitor to the ultra-popular TikTok platform, Instagram Reels brings the addictive qualities of TikTok to Instagram’s primarily millennial audience.  The strategic…

SEMA IS CANCELLED, NOW WHAT?

SEMA may be cancelled, but thousands of customers are waiting to buy your products, and we have a plan.  What: We have already developed turn-key launch programs for new products, car builds and brands. Reach more people for less money than a traditional in-person program, targeted to your specific consumer, market segment and distribution model.  How: Through a turn-key marketing…

Why Workplace Culture is More Important Now Than Ever

The most critical step to building a successful and stable business is creating a healthy and positive company culture. Without a positive work culture and employer-employee relationship, your company can quickly begin to rot from the inside out resulting in poor morale and high employee turnover. Workplace culture is the combination of a company’s values,…

The Future of Trade Shows

As the pandemic rolls on and we see event after event get canceled, from major consumer events like Monterey Car Week’s series of car shows, to smaller trade and business events, we have been preparing for the possibility that the auto industry’s biggest trade show, SEMA, may be cancelled. While that show is currently still…

Creator Chat: What it Takes to Become a YouTube Influencer

Content creators are driving consumer awareness and sales more than ever and have become a go-to resource for enthusiasts in every space for product advice, inspiration and, most of all, entertainment. Our Vice President of Accounts, Cory Burns, sat down and talked with Matt Farah (The Smoking Tire), Garrett Reed (American Muscle HD), Rachelle Croft…

Print is Dead, Long Live Print

The steady decline in print media over the past decade has led many to declare that “print is dead.” Late last year publisher Motor Trend Group shuttered 19 outlets, while mainstay Autoweek moved to a completely digital format. Even mainstream outlets like TIME and Vogue have invested heavily in an online, non-print presence. To survive…

KM 101: 6 Tips to Become an Influencer on Social Media

Influencer marketing has gone mainstream. Everything from the biggest brands to the smallest businesses are leveraging the power of influencers on social media to attract customers. With 75% of Fortune 500 companies using influencer marketing to reach new audiences and engage with existing customers, you can’t afford to not use influencers to help promote your…

Fast Talk: Aftermarket Leaders Discuss Business in 2020

The first in our series of Fast Talk roundtables brings together leaders of top businesses representing car builders, show promoters, parts manufacturers and Tier 1 suppliers to discuss how they have tackled the challenging business climate in 2020. Topics range from sales and marketing strategies to supply chain challenges, employee retention, disruptions in the distribution…

11 YouTube Channels to Follow Right Now

The YouTube space is more saturated than ever, and from our perspective, that’s a great thing. Creators are producing fresh, exciting and innovative content, all while targeting niche audiences with high levels of engagement. According to Hootsuite, YouTube has seen over 2 billion logged-in monthly users since the start of 2020. Even more staggering is…

KM 101: How to Turn Your Followers Into a Community

We’ve said it before, but it bears repeating: A following is just a number. A community is where people actively interact with your brand’s products and services. If you want to unlock the true potential of social media — to use it to cultivate the loyalty and intimacy of the best brands —  then you…

Luxury Market Proves to Be Resilient in the Face of a Pandemic

Except for a small dip in 2003 and a larger decline during the recession of 2008-09, the global luxury goods market grew steadily from 1996 to 2019. Over the 24-year period, sales of personal luxury goods increased by 6% CAGR (compound annual growth rate), nearly quadrupling from $83 billion to $308 billion, as shown in…

KM 101: 7 Golden Rules of Social Media Customer Service

You can please some people some of the time, but you can’t please all people all of the time. Dealing with disgruntled customers is a challenge for every business. On social media, where small incidents can quickly escalate and even go viral, customer service can be a minefield. Businesses can’t afford to leave social media…

E-Commerce Leads World’s Most Valuable Retail Brands

Source: Visual Capitalist For months, we’ve been shouting from the rooftops that companies need to sell directly to customers if they are to be in control of their destiny. We’ve made our case with digital marketing case studies with high ROI. We’ve published our KM 101 series on how to use social media to drive…

The RV Market is Exploding Thanks to COVID-19

What a difference a year makes. In August of 2019, a double-digit drop in RV shipments was seen as a warning sign that a recession was around the corner. Because RVs are considered luxury items, sales are often considered a bellwether for economic anxiety. During the recession of 2008-09, the RV industry nosedived as fuel…

Corporate Social Responsibility: Increasing Your Triple Bottom Line

Imagine a company founded by a surfing-obsessed mountain climber who pledged to give away a good chunk of his profits every year. A company that gave its $10 million tax cut to charity and ran an ad campaign featuring its apparel that said “Don’t Buy This Jacket.” Sound like a recipe for disaster? Not if…

KM 101: Using LinkedIn to Grow Your Business

Welcome to Part 6 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…

Direct-to-Consumer (D2C) Sales Checklist

If the COVID-19 pandemic has proven anything, it’s the power of direct-to-consumer (D2C or DTC) sales. Whether it’s selling customized face masks for social distancing, yeast for baking home-made bread or car parts so enthusiasts can finish projects while stuck at home, brands that sell directly to customers have greater control over their destiny. While…

State of Small Business Report: The Impact of the COVID-19 Pandemic

To assess the economic impact of the COVID-19 pandemic on small and medium-sized businesses (SMBs), Facebook and the Small Business Roundtable conducted a survey in April 2020 of 86,000 people who own, manage or work for a business with fewer than 500 employees. The results are sobering: 31% of SMBs surveyed were not currently operating…

KM 101: How to Use YouTube to Drive Sales

Welcome to Part 5 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…

The Future of Automotive PR

The entire automotive industry, everything from supply chains and production to marketing, sales and customer service, has undergone a radical transformation over the past decade. Automotive public relations — the strategies and tactics that internal marketing teams and firms like Kahn Media use to promote products and services — has undergone a radical transformation as…

How to Make Influencer Marketing Work for You

Influencers are fast becoming a cornerstone of modern-day marketing. In a previous blog, we discussed why influencer marketing is more important than ever. According to research cited in Adweek, 75% of Fortune 500 companies use influencer marketing to reach new audiences and engage with existing customers, and 84% plan on implementing an influencer marketing strategy…

KM 101: How to Engage Your Audience Using Instagram’s Best Features

Welcome to Part 4 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101:…

How the Pandemic Changed the News Cycle

The COVID-19 pandemic has changed everything. It has changed how people live, work, shop, travel, learn and interact. And it has not only changed people’s media consumption habits, it has changed the news cycle. The news cycle is the period of time that elapses before a news story or set of stories is replaced by…

Making a Pivot During Challenging Times

As barbershops, restaurants, bars and specialty retailers across the nation have been forced to  close for weeks or even months, businesses owners are reaching a three-way fork in the road: 1) they can hope for a rapid reopening and pray that business comes back; 2) they can walk away from a lifetime of sweat equity…

KM 101: How to Build a Community on Facebook

Welcome to Part 3 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: 5 Keys to Successful Video Marketing KM 101: Creating…

Events Are Canceled, Now What?

We’re not going to belabor the obvious. Everyone knows that concerts, sports, racing and many other events we know and love — everything from Coachella and SXSW to Monterey Car Week — have been canceled. None of us can change current events. What we can change is how we respond to them. Most companies, from…

Why You Should Be Using TikTok

TikTok is a video-sharing app that has become a worldwide phenomenon, with more than 1.5 billion downloads and more than 500 million active monthly users. Before dismissing TikTok as just a fad of young people sharing lip-sync and dance videos, you need to understand its true potential. And now is the time to get ahead…

The New Normal: An Exclusive White Paper from Kahn Media

We’ll all remember life B.C. and A.C. — Before and After Coronavirus. Shockwaves from the pandemic have reverberated around the world, affecting every nation and every sector of the economy and creating serious challenges for businesses of all types. More than 93% of the global population — more than 7 billion people — have been…

Coronavirus Changed How We Use the Internet

According to the Pew Research Center, 93% of the global population (7.2 billion people) has been under coronavirus-related travel restrictions since late March. With billions of people stuck at home — working, learning, passing the time — the internet has become a critical resource for news, communication, entertainment and staying connected with others. Like many…

KM 101: 5 Keys to Success with Video Marketing

Welcome to Part 1 of Kahn Media’s KM 101 series, where we provide easy-to-understand information and guidelines for businesses that want to pivot to a “digital-first” model or enhance their online marketing efforts. Click on the links below to read our other KM 101 articles. KM 101: Creating Compelling Social Media Content (and Avoiding Common…

Earned vs Paid vs Owned Media: What You Don’t Know Can Hurt You

Not all media is created equal. There’s earned media, paid media and owned media, and each has its advantages and disadvantages. To make sure your company’s marketing is firing on all cylinders, you should be using all three — in the right ways — to get the best results. So what’s the difference? Earned media…

Most Beloved Brands by Generation

A brand isn’t a company or what it sells. A brand is the feelings a product or business evokes in its customers. The best brands – not necessarily the best companies or products – are those that cultivate meaningful emotional connections, or intimacy, with customers. Such strong bonds are good for the bottom line. Over…

STAY AT HOME: HOW IS IT CHANGING CONSUMER BEHAVIOR? Critical New Data from a Kahn Media Exclusive Consumer Research Survey

Data is essential for business owners – especially during times of economic uncertainty like we’re experiencing now. From Fortune 500 companies to small businesses, without well-informed data business owners are flying blind, making it harder to navigate the right course to pivot their companies to stay ahead of consumer and industry trends. Nationwide “Stay at…

COVID-19 Changes in Media Consumption by Generation

Stuck at home, people are consuming vast amounts of media, but the sources they turn to differ by generation. Millennials and Gen Xers are reading more books and literature than Gen Zers and Boomers. Millennials are listening to more podcasts than any other generation, while the biggest increase in broadcast TV viewership is among Gen Xers.…

Why Podcasting Matters Right Now (and How to Create Your Own)

In recent weeks, everything has changed. Countries are locked down. Activity and movement are limited. People are stuck at home. With time on their hands, they want content. People want to stay informed, be entertained and find a remedy for their cabin fever.  Companies that can connect with customers and fans, especially those that can…

10 Podcasts Every Leader Should Listen To

Podcasts have exploded in popularity. In 2019 alone, TechCrunch reported a 27% surge in podcast creation from the year before, bringing the total to 29 million episodes across 700,000 podcasts. Some of the leading lights in business and innovation host podcasts that provide listeners with a wealth of insights. They’re free, and you can listen…

Why Influencer Marketing is More Important Than Ever

Traditionally influencers have been used for their ability to build communities and engage consumers in a more personal way than brands can do on their own. While this is still true, the value of influencers for companies has evolved. The best influencers are able to generate high-quality content that’s on brand without appearing over produced…

10 Apps Every Leader Should Have on Their Phone

Because many businesses have transitioned to a work-from-home model due to the coronavirus pandemic, it is more important than ever to use the best productivity tools. According to Sensor Tower’s 2020-2024 market forecast, remote work and education app downloads have surged while ridesharing and fast food app downloads have plummeted. In-app spending is predicted to…

NOW FOR THE GOOD NEWS…

Why bread, knitting, car parts and brands matter more than ever right now. By Dan Kahn There have been some interesting, insightful stories coming out of the pandemic about brands and markets that are managing to survive and in some cases even thrive. A recent in-depth Wall Street Journal article noted that sales are booming…

Social Media Best Practices During the Coronavirus Pandemic

The global spread of the COVID-19 coronavirus has affected the health, safey and economic well-being of millions of people. During these times of uncertainty, it can be difficult to strike the right tone on brand social media channels and pages. If a brand sells a product, is it appropriate for its social media strategy to…

Remote Interviews 101: Do’s and Don’ts

With coronavirus forcing social distancing, TV news reporters are now conducting all “on-camera” interviews using video calling services such as Zoom, Skype, Google Hangout or FaceTime. While you might already be an expert on the subject matter, we recommend following these guidelines to make sure the technical and visual sides of the interview goes smoothly. …

How to Maintain Sales, Even When the World Is Freaking Out

In our last newsletter, we talked about the massive shift away from traditional marketing to Media 3.0 and the realities facing businesses during the COVID-19 pandemic, and offered some strategic marketing ideas on how to keep things moving forward. This week we thought it was time to get a little more tactical – with specific…

Business Survival and Growth Post COVID-19

“In the midst of chaos, there is also opportunity” – Sun Tzu, The Art of War By Dan Kahn Welcome to the new world order. While business for most of us has been booming for years, the marketing side of things has been undergoing aggressive change for a while. First, most of the automotive enthusiast print…

Definitions: Digital Marketing Terms

Whether you’re an expert PPC advertiser or a casual weekend blogger, chances are you have probably come across a digital marketing metric or key performance indicator that was new to you. It can be difficult to keep up on the meanings of these metrics, as many of them are constantly changing as quickly as the…

Quadratec’s Digital Marketing Manager Named to SEMA’S Prestigious Top ‘35 Under 35’

Leading automotive trade association cites digital strategy, social media growth as top reasons for recognition as a top young talent. WEST CHESTER, PA (September 2021) – Quadratec Inc., the world’s largest independent retailer of Jeep parts and accessories today announced its Digital Marketing Manager, Sean McComsey, was recently named to the Specialty Equipment Market Association’s Top ’35 Under…

Velocity Invitational Welcomes Porsche as Sponsor and Showcases Some of the Greatest Porsche Race Cars in the World at November Event

Larkspur, Calif. (August 3, 2021) – Velocity Invitational, the motorsports and luxury lifestyle gathering created by the team behind Sonoma Speed Festival, has announced that Porsche Cars North America, Inc. has joined the 2021 event as an official sponsor. The three-day event will host an exhibition of Porsche 917 race cars along with other historic Porsche…