The new site delivers Jeep enthusiasts content centered around the Jeep industry, its latest vehicles, industry trends, modification tips and DIY advice.
WEST CHESTER, Pa. (July 21, 2020) – Quadratec, Inc., the world’s largest independent aftermarket parts and accessories retailer for Jeep® vehicles, has announced the launch of its newly redesigned digital media channel “Torque,” which features diverse written and video content that focuses on all facets of Jeep ownership, vehicles, products, trends and lifestyle.
The new site offers users a clean, modern design with fresh, engaging information that is searchable by vehicle type or category and includes an easy-to-use navigation bar that highlights topics from a robust library of information.
“We are extremely excited that our Torque channel is now up and running,” said Quadratec Chief Marketing Officer Ralph Mondeaux. “In the Jeep and off-road world, torque is needed to help overcome obstacles, so our goal with this channel to provide resources that help our readers overcome their own obstacles – while entertaining and informing at the same time.”
Quadratec’s unrivaled reach in the Jeep aftermarket industry as a manufacturer, retailer and event sponsor spans four decades. This uniquely positions the company as an expert source to bring a vast amount of knowledge and insight to the Jeep community.
Torque delivers this through written and video content designed to engage and educate users about how their vehicles work, what modifications may be best, why those modifications are important and when is the best time to start a project. The site also includes product reviews, how-to advice, Jeep vehicle builds, feature stories, profiles, event coverage and insight into current trends like overlanding.
Torque marks an expansion of Quadratec’s content footprint, which began over eight years ago as a simple knowledge-based section offering articles designed to help customers better understand technical aspects about their Jeep.
“People savor torque – it is power that helps them proceed carefully, not quickly,” said Torque Editor Matthew Konkle, a 20-year Quadratec veteran and former industry journalist. “And that’s what we want for our visitors – to proceed carefully and gain as much knowledge as possible before committing to a product or modification project. We’re also looking to entertain and inspire. Whether you are new to the Jeep world or have owned all kinds of Jeeps over the years, you’ll find tips and tricks, advice, compelling stories and more here at Torque to further fuel your passion.”
Learn more about Quadratec’s Torque channel at www.quadratec.com.
About Quadratec
Built on 30 years of excellence, Quadratec, Inc. is more than just an industry leader in the aftermarket Jeep world. It is a dream builder, problem solver and passionate advocate for all enthusiasts of the legendary Jeep CJ & Wrangler, Cherokee, Grand Cherokee and Gladiator vehicles. Quadratec delivers the very best parts and accessories that provide Jeep owners with a sense of security to handle any journey with confidence. Learn more at quadratec.com.
