Putting a Small-Town Builder on the World Stage
Maximizing brand positioning and revenue for a premium billet parts manufacturer and world-class custom car builder through a strategic combination of social media, public relations and digital marketing.
Type of Work
Social Media Management
2013 – present
01 / The Project
Positioning and Revenue Growth
Ringbrothers brought the vision and the talent; Kahn Media provided the stage. The campaign involved using traditional public relations and building a social media presence to build brand awareness combined with supporting the Ringbrothers premium parts business using digital marketing to drive direct sales.
02 / The Tactic
Content creation has been key for all three prongs of our marketing efforts. Using the jaw-dropping automotive creations of Jim and Mike Ring, Kahn Media began building a social media presence on Facebook and Instagram using unique content from Ringbrothers builds as well as a behind the scenes look at the process.
To promote Mike and Jim Ring as experts in the automotive customization world, we also produced and promoted an extraordinarily successful YouTube series called “Ringbrothers University” that featured step-by-step looks at how they prep, paint and finish their award-winning custom vehicles. Using the Facebook, Instagram and Google ad platforms, Kahn Media also launched paid digital marketing campaigns that targeted site visitors and owners of specific makes and models to bolster sales of the Ringbrothers billet product line.
Finally, traditional public relations campaigns have been key to reaching print, digital, and social media outlets – all of which have funneled traffic to Ringbrothers’ social pages and website, aiding in and the success of the digital marketing program. PR campaigns included press drives conducted out of our Los Angeles office, grand unveils at the SEMA Show and turnkey stories placed in enthusiast media outlets around the world. This unique ecosystem of marketing and PR has been the key to the success of the overall Ringbrothers campaign.
Revitalized branding with top-tier
photos and videos
Executed strategic digital
03 / The Results
in The Industry