Case Study
GEARYS Beverly Hills Content Creation, Social Media Strategy and PR
GEARYS Beverly Hills, a tabletop, giftware and fine jewelry institution in Beverly Hills, hired Kahn Media to help the company with brand and reputation management, social media strategy, content creation, and PR.
Client
GEARYS Beverly Hills
Type of Work
Photography
PR/Communications
Social Media Management
Dates
2020 – present
01 / The Challenge
Quality Content/
Social Growth
GEARYS Beverly Hills tasked Kahn Media with refining the way the company connects and communicates with its potential customers. The team has helped GEARYS shoot and produce branded content and social media campaigns integrated with the company’s marketing goals and helped produce thought leadership pieces in top-tier publications through PR.
Kahn Media worked to transform the look and feel of GEARYS’ social media channels by curating and shooting content, reinforced its content marketing strategy by pitching seasonal gift guides and positioned them in mainstream and luxury-lifestyle outlets through PR.
The coronavirus pandemic had a profound impact on the wedding industry with event cancellations worldwide. As one of the leading luxury wedding registry destinations in the country, we developed a detailed PR campaign using GEARYs as a source for wedding registry trend stories, in particular how wedding registries have changed in the wake of the pandemic.
This story, which we enterprised, was pitched to leading business publications as well as top-tier wedding publications such as Inside Weddings. We secured coverage in Fortune, The Wall Street Journal and The Knot.
02 / The Tactic
In order to provide quality content that seamlessly integrates with the GEARYS brand of timeless luxury and craftsmanship, Kahn Media works with the company’s in-house visuals and marketing team to curate seasonal shoots featuring entertaining essentials, gifts and fine jewelry. After each session is completed, Kahn Media’s in-house graphic designers edit each photo set in order to meet GEARYS’ standard of quality as well as the standards of quality of its premier lifestyle vendors. Kahn Media reinforces GEARYS’ marketing campaigns by using this lifestyle photography across blogs and newsletters and by pitching these products to top-tier luxury-lifestyle publications for seasonal gift guides.
Strategic Content
Creation
Social Strategy
Determine most
impactful opportunities
Content Creation
Lifestyle product
photography and design
Execution
Combining the content and
strategy to produce results
03 / The Results
Consumer
Awareness
GEARYS achieved excellent sales leading up to the pandemic and even managed to grow and maintain positive sales throughout the pandemic. Over the last year, the GEARYS Instagram channel has seen significant growth. Followers have increased nearly 10 percent due to cross-promotion with vendors and lifestyle influencers, and a consistent schedule of curated, themed lifestyle content that coincides with its marketing campaigns. /span>
About GEARYS
As a Beverly Hills tradition for 90 years, GEARYS continues to celebrate the #MomentsThatMatter by discovering and showcasing an unrivaled medley of luxury brands from around the world, including fine china, crystal, home décor and gifts, as well as the most sought-after pieces in jewelry and watches. GEARYS’ unique Gift Registry program has been tailored to deliver impeccable service provided by highly trained team members, along with Corporate Gifting and Designer programs that provide genuine white glove service.
Ready to rev your brand engine?
Get in touch with our team. Shoot us an email at info@kahnmedia.com or give us a call 818.881.5246.