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ALL-NEW DIGITAL INSTRUMENT PACK CREATES THE PERFECT LOTUS TRACK DAY TOOL

Lotus launches all-new ‘plug and play’ digital dashboard for enhanced track day experiences Pre-loaded with circuit data from more than 4,000 race tracks around the world GPS technology and lap performance indicators will help drivers deliver the perfect lap  Available for selected Lotus Elise and V6 Exige models, priced £1,470  Numerous other aftersales packages now…

RALLY READY TRACK DAY OFFER FOR 2019-2020 ROUSH RAPTOR OWNERS

Owners of the 2019-2020 ROUSH Raptor can enhance their driving skills and explore the capabilities of their vehicle at Rally Ready Driving School’s 140-acre off-road training facility. PLYMOUTH TOWNSHIP, Michigan (July 9, 2020) – ROUSH Performance is excited to announce a partnership with Rally Ready Driving School to offer 2019-2020 ROUSH Raptor owners a free track day…

HELLWIG SUSPENSION PRODUCTS CELEBRATES THE LIFE OF FOUNDER DON HELLWIG

Don Hellwig, who co-founded Hellwig Products with his father in 1946, was an innovator and the visionary behind the company’s core products. VISALIA, Calif. (July 7, 2020) – It is with a heavy heart that Hellwig Suspension Products, an industry-leading manufacturer of towing, hauling and performance suspension products, announces the loss of one of its founders. Don…

AEROMOTIVE PARTNERS WITH DIRT LAUNCH POWERSPORTS FOR SIDE-BY-SIDE FUEL SYSTEM

Direct drop-in Phantom fuel pump modules are easy to install in 2016-2020 Yamaha YXZ1000R’s and deliver the proper amount of fuel for high-performance recreational and racing applications. LENEXA, Kan. (July 06, 2020) — Aeromotive, the leading manufacturer of aftermarket fuel systems and accessories, has partnered with Dirt Launch Powersports to introduce a new direct drop-in fuel…

MAGNAFLOW LAUNCHES xMOD CONFIGURABLE PERFORMANCE EXHAUST FOR FORD MUSTANG GT COUPE

MagnaFlow’s premium modular xMOD Series is built with enthusiasts in mind, featuring interchangeable parts allowing owners to customize exhaust tone and volume while improving performance Oceanside, Calif. (June 9, 2020) – MagnaFlow’s revolutionary xMOD Series modular performance exhaust system is now available for the 2018-2020 Ford Mustang GT Coupe. Engineered with enthusiasts in mind, the xMOD Series…

LOTUS X NORTON & SONS: A COLLABORATION IN LIGHTWEIGHT PERFORMANCE AND BRITISH DESIGN

Two British icons – Lotus and Norton & Sons – join forces on a special project  Collaboration will draw on both brands’ core values of light-weighting, performance-oriented contemporary design and sporting durability To be unveiled later this year, the project showcases the skill and passion of Britain’s finest craftsmen and women (Hethel/Savile Row, UK –…

AEROMOTIVE OPENS ONE-STOP CUSTOMIZATION SHOP FOR FUEL SYSTEMS

The manufacturer of aerospace-grade fuel systems has created an in-house shop to streamline the process of specifying custom fuel pumps and components for a wide range of vehicles LENEXA, Kan. (May 28, 2020) — Aeromotive, the leading manufacturer of aftermarket fuel systems and accessories, has opened an in-house Customization Shop for fuel systems. The program is…

GEARYS Beverly Hills is Now Open

Following an easing of restrictions by Los Angeles County, the iconic store has resumed limited in-store retail operations with increased health and safety precautions BEVERLY HILLS, Calif. (May 28, 2020) – GEARYS Beverly Hills, a family-owned store for home décor, fine jewelry and timepieces for 90 years, today reopened its flagship store and Rodeo Drive Rolex…

LOTUS CARS USA LAUNCHES EVORA GT LEASE PROGRAM

Lotus Cars USA partners with Premier Financial Services to introduce leasing for its Evora GT sports car to customers based in the United States.  Partnering with Premier Financial Services to offer lease program for Evora GT Evora GT now available to lease for the first time in USA, Canada to follow Lease example: From $1,099…

THE LOTUS EVIJA AERO STORY: “A FIGHTER JET IN A WORLD OF KITES” EXCLUSIVE Q&A WITH LOTUS’ CHIEF AERODYNAMICIST RICHARD HILL

New airflow animation explains the Evija all-electric hypercar’s unique porosity and phenomenal downforce Highly experienced senior engineer with 30+ years at Lotus details philosophy of the Evija’s sophisticated aerodynamics View the animation at hereand at www.media.lotuscars.com (Hethel, UK – May 12, 2020)– Theunique porosity and phenomenal downforce of the Evija all-electric hypercar has been brought to life…