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LOTUS ENGINEERING: THE INNOVATORS #2 – SIX GENERATIONS OF PRECISION CONTROL

Control systems one of four key pillars of Lotus Engineering Lotus-developed engine control unit (ECU) debuted on legendary Esprit V8 engine 26 years of Lotus ECU development means sixth-generation unit is part of Emira tech spec Flexibility of controller generates demand from Lotus Engineering consultancy clients for ICE and EV use Proven tech with certification…

MAXTRAX WINS GLOBAL MEDIA AWARD AT 2022 SEMA SHOW

MAXTRAX receives recognition for its 4×4 Recovery System at this year’s aftermarket trade show in Las Vegas LAS VEGAS (Nov. 9, 2022) – MAXTRAX, the market leader in overlanding and off-road vehicle recovery and extraction tracks, was awarded a SEMA Global Media Award during the Specialty Equipment Manufacturers Association Show in Las Vegas for its 4×4…

RINGBROTHERS WIN “BATTLE OF THE BUILDERS” AT 2022 SEMA SHOW

The custom builder’s 1948 Chevrolet pickup “ENYO” wins SEMA’s Battle of the Builders 2022 Ultimate Builder Award  and 1972 Chevrolet K5 Blazer “BULLY” is runner up at the annual automotive trade show in Las Vegas, solidifying their position as the premier builders in the industry. LAS VEGAS, (Nov. 4, 2022) — Ringbrothers, the world-renowned custom car…

SEMA ANNOUNCES SEMA WEEK, AN EXCITING EVOLUTION OF THE SEMA SHOW IN LAS VEGAS TO KICK OFF IN 2023

Headlined by the SEMA Show, SEMA Week will evolve the annual event into an “all-city” experience with new concepts, activities and celebrations created specifically for automotive enthusiasts Diamond Bar, Calif. (Nov. 4, 2022) – SEMA (Specialty Equipment Market Association) announces a five-year vision to expand the SEMA Show into an “all-city” experience. Officially called SEMA Week, the expansion’s goal is…

GOODGUYS PRESENTS WILL POSEY WITH 2022 TRENDSETTER AWARD

Producer of “America’s Favorite Car Show” national event series and leader in the automotive industry recognizes custom builder, hot rodder and owner of Big Oak Garage at the SEMA Show in Las Vegas FORT WORTH, Texas (Nov. 3, 2022) – Goodguys Rod & Custom Association, the world’s largest hot-rod association, presented Will Posey, owner of Big Oak…

HELLWIG INTRODUCES NEW SILENT SUPPORT SYSTEM HELPER SPRINGS

New polyurethane bushing upgrade eliminates metal-to-metal contact on Helper Springs for a silent ride LAS VEGAS (November 2, 2022) – Hellwig Suspension Products, an industry-leading manufacturer of towing, hauling and performance suspension products, has released its new Silent Support System – a polyurethane bushing upgrade that eliminates metal-to-metal contact for a smooth and silent ride. The new…

PETERSEN AUTOMOTIVE MUSEUM TO HOST IN-DEPTH TESLA EXHIBITION

The most comprehensive collection of Tesla vehicles ever curated will be paired with a massive collection of displays that provide an inside look at Tesla’s meteoric rise, “Inside Tesla: Supercharging the Electric Revolution.” LOS ANGELES (Nov. 1, 2022) – The Petersen’s Automotive Museum’s newest exhibit offers an in-depth look at the past, present, and future of…

SEMA BUSINESSWOMEN’S NETWORK UNVEILS ALL-FEMALE BRONCO BUILD AT 2022 SEMA SHOW

Featuring the work of over 125 women throughout North America, the customized 2021 Ford Bronco Wildtrak was revealed at the Las Vegas Convention Center during the aftermarket industry’s showcase event Diamond Bar, Calif. (Nov. 1, 2022) – SEMA Businesswomen’s Network (SBN), the fastest-growing professional group within the Specialty Equipment Market Association (SEMA), unveiled its All-Female Build team’s 2021…