OPTIMA Unleashed brings exclusive product debuts, live autocross and speed/stop racing, celebrity autograph sessions, drifting, Trophy Truck and Ultra4 exhibitions, ride-alongs with the RTR Fun Havers and other OPTIMA-sponsored drivers along with the debut of the world’s first Rivian overland builds for an action-packed SEMA week
MILWAUKEE (Oct. 20, 2022) – OPTIMA Batteries, a leading brand of Clarios is returning to the 2022 SEMA Show with OPTIMA Unleashed. Located in the Bronze Lot outside the Las Vegas Convention Center, the week-long activation features the debut of OPTIMA’s all-new lithium battery line, live OUSCI autocross racing, two never-before-seen OPTIMA-powered EV overland vehicle builds as well as drifting, Ultra4, Pikes Peak and Trophy Truck vehicle exhibitions.
The unveil of OPTIMA’s new ORANGETOP with HYPERCORE LITHIUM battery and charger will kick off the busy week with a press conference at 1 p.m. PST on Tuesday, Nov. 1, at OPTIMA Unleashed in the Bronze Lot. Designed for use in all powersports applications, the new batteries will initially be offered in six sizes that cover over 95% of the market. They bring lithium’s weight-saving and power advantages combined with the high quality, safety and engineering excellence OPTIMA is known for to the powersports market.
OPTIMA is also expanding the PUREFLOW AGM product line with a new smaller and lighter DIN battery in the H5 group size. The introduction of the DH5 further increases the number of vehicles covered by the YELLOWTOP lineup with fitments including Volkswagen Golf R, Audi S-line sedans and coupes, Mercedes-Benz AMG sedans and coupes, as well late-model Lotus and specific BMW M models.
Further showcasing OPTIMA’s innovation is the debut of unique, fully-electric overland vehicles that will participate in off-road events during 2023. Built in collaboration with DCE by Weistec Engineering, the Rivian-based overlanders combine previously unseen levels of range, off-road capability and comfort combined with advanced technology and craftsmanship. Monroe Intelligent Suspension, BFGoodrich Tires, Volta Power Systems, Black Rhino Wheels, Turtleback Trailers and many other high-end brands also contributed expertise and product to the cutting-edge builds.
“We are excited to be back at the SEMA Show to debut new products and build upon the success of last year’s experience,” said OPTIMA Batteries Director of Marketing Cameron Douglass. “Our new ORANGETOP lithium battery marks an important step for us into the powersports segment. And our new OPTIMA Unleashed week-long event brings the excitement of vehicle debuts and displays, OPTIMA Ultimate Street Car Invitational racing and live vehicle exhibitions from multiple forms of motorsports with our many sponsored drivers, ambassadors and partners.”
On hand throughout the week providing vehicular entertainment, live drifting and driving exhibitions will be the skilled drivers of the RTR Fun Havers team, drift champion Chris Forsberg, motorsports celebrity Tanner Foust, Spec Trophy Truck driver Christopher Polvoorde and UTV racer RJ Anderson. All will be available for autograph sessions on Tuesday and throughout the week.
On display for the first time will be a 2022 Polaris RZR Pro R with Weistec Engineering’s new turbocharger kit sporting dual ORANGETOP lithium batteries. Additionally, world-renowned builder ICON will be unveiling its latest build from the Derelict line, a 1971 Mercedes-Benz 300 SEL resting on an Art Morrison chassis and powered by a GM LS9.
Dozens of impeccably built and high-performance classic and modern cars from the OPTIMA Ultimate Street Car Invitational (OUSCI) will compete in live autocross racing for the first time ever at the SEMA Show during OPTIMA Unleased. The action will take place Wednesday-Friday during the show before competitors and their vehicles head to Las Vegas Motor Speedway on Saturday for the final round.
OPTIMA Unleased is located in the Bronze Lot on the south side of the Las Vegas Convention Center’s outdoor area. For a full schedule of all the week’s activities during OPTIMA Unleashed, visit https://www.optimabatteries.com/experience/blog/optima-batteries-2022-sema-show-schedule/.
About OPTIMA® Batteries
OPTIMA high-performance automotive, marine, heavy-duty AGM and lithium batteries are manufactured by Clarios, LLC, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP, YELLOWTOP and BLUETOP batteries feature state-of-the-art SPIRALCELL TECHNOLOGY. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. OPTIMA ORANGETOP batteries are the newest additions to the legendary line of reliable performance batteries with six sizes available that utilize HYPERCORE LITHIUM TECHNOLOGY. This new offering allows for more than 95% of the powersports market to experience the power and performance of OPTIMA Batteries. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.
About Clarios
Clarios is the global leader in advanced, low-voltage battery technologies for mobility. We power progress through ever-smarter solutions for virtually every kind of vehicle. With 16,000 employees in over 140 countries, we bring deep expertise to our aftermarket and OEM partners and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous ESG focus – advancing best-in-class sustainability practices and advocating for them across our industry. We recover, recycle and reuse up to 99% of our battery materials. Clarios is a Brookfield portfolio company.
