The acquisition will expand Old World Industries’ already impressive foothold and leadership in the growing diesel exhaust fluid market
NORTHBROOK, Ill. (October 29, 2019)— Old World Industries (OWI), a leader in the manufacturing and distribution of high-quality automotive and heavy-duty fluids and maker of PEAK® and BlueDEF® products, has acquired from DASCO, Inc. (DASCO) their diesel exhaust fluid (DEF) and prilled, automotive-grade urea (AGU) global business and assets. Based in Monument, Colorado, DASCO is a leader in the agriculture market, manufacturing products related to crop nutrients, animal feed ingredients and industrial chemicals.
Over the last 10 years, OWI has solidified itself as the domestic leader in the DEF market, which is expected to grow at nearly 10% compounded annual growth rate over the next decade. DASCO began selling DEF in 2013 and has continued to grow this product line, consisting of bulk liquid DEF and prilled AGU. As a term of the agreement, OWI will begin servicing DASCO’s DEF customers and working with DASCO’s DEF and AGU suppliers.
“OWI successfully entered the DEF market in 2009 with best-in-class products under its flagship brand BlueDEF®,” said Charles Culverhouse, CEO of Old World Industries. “We have become the market leader for DEF because our channel partners, distributors and consumers recognize OWI’s commitment to providing the highest quality DEF available. The acquisition of DASCO’s DEF and AGU business expands OWI’s reach and capabilities to meet the needs of our customers and consumers in this growing category.”
For more than 46 years, Old World Industries has been a family-owned entrepreneurial company and a leader in the manufacturing and distribution of high-quality automotive and heavy-duty fluids. Today,the company is the number-one supplier for antifreeze, coolant and diesel exhaust fluids in the United States. PEAK® and BlueDEF® are high-performance OWI brands that consumers have learned to trust over the years, making them leading brands in the automotive aftermarket. For more information about Old World Industries and its family of brands, visit www.peakauto.com. For more information on DASCO, visit www.dascoinc.com.
About Old World Industries
Old World Industries LLC is among the largest privately held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in 55 countries. OWI brands include a full line of PEAK Performance® Automotive Products, including Coolant, Antifreeze, Motor Oil, Washer Fluid, Lighting and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; Victory Blue™ Diesel Exhaust Fluid; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; and HERCULINER® Truck Bed Liner Kits. For more information, please visit www.owi.com.