RESEDA, Calif. (April 16, 2014) – Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, has engaged Kahn Media Inc. to assist with public relations initiatives, including targeted media outreach, new product debuts and event promotion.
Kahn Media will provide Nitto Tire U.S.A. with media outreach and PR assistance for the company and its full product lineup, which ranges from street car, SUV and truck tires to ultra-high performance race tires for the off-road, rock-crawling, road racing and drifting segments. Kahn will work with Nitto and its digital agency of record, Long Beach, Calif. based Cie Studios, on the development and implementation of dynamic public and media relations campaigns to elevate brand visibility, increase sales, and promote the company’s motorsports initiatives and events. Most recently, Nitto announced its new Formula DRIFT driver lineup prior to the season opener in Long Beach, as well as a sponsorship of The Off-Road Championship (TORC) Series.
“We are very proud to work with a well-respected, enthusiast-driven brand like Nitto,” said Kahn Media president Dan Kahn. “Nitto got its start in the United States by offering the best possible product to enthusiasts, and grew its brand from there. We began in much the same way, and this is a watershed moment for Kahn Media – representing the best tire company in the market on a wide range of exciting new programs. We look forward to working with the team at Cie Studios as well, they are truly pushing the limits of digital content marketing and I’m confident we will complement their efforts nicely.”
Other new client additions to the Kahn Media roster include top classic car restoration parts manufacturer Trim Parts Holdings Corp., which includes Lebanon, Ohio based Trim Parts, Inc., and First Place Auto Products; and La Grange, Kentucky based Parts Unlimited Interiors (PUI). All three companies are known for manufacturing the highest quality restoration parts for GM and Chrysler vehicles, including interior and exterior trim, lenses, complete upholstery kits, headliners and more. Kahn is also proud to now represent Atlanta, Georgia based Bavsound LLC, which offers premium audio components for discriminating BMW owners.
Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company’s web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.
Kahn Media (www.KahnMedia.com) is based in Reseda, Calif. and specializes in all things driven. With a deep understanding of the automotive industry and the media landscape, Kahn builds campaigns that simultaneously increase brand awareness and improve sales. Kahn Media clients include The Petersen Automotive Museum, Auctions America, Dinan Engineering, HRE Wheels, Ringbrothers, Red Line Oil, The Ultimate Street Car Association, Hotchkis Suspension, Flowmaster Exhaust, Hurst Shifters, Hedman Hedders, Classic Recreations and more.
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