Auction marks the 100,000th listing milestone for BaT, with all proceeds going to help the next generation of auto enthusiasts
SAN FRANCISCO, Calif. (Mar. 7, 2023) – A modified 1973 Datsun 240Z has sold for $124,240 on Bring a Trailer, making it one of only a handful of 240Zs to cross the six-figure mark on the platform. The auction was the company’s 100,000th auction, a milestone reached in just nine years of hosting auctions on the site.
To commemorate the milestone, Bring a Trailer auctioned the company-owned 1973 Datsun 240Z, which has become well-known among the enthusiast community and a part of the BaT brand. Repainted in Lime Yellow, the 240Z has been modified with a Rebello Racing 2.7-liter straight-six, triple Weber carbs and a five-speed manual transmission. Other features include a limited-slip differential, four-wheel disc brakes, lowered suspension and 16-inch Panasport wheels with new Michelins.
The 10-day auction went live on Bring a Trailer on Saturday, Feb. 25, and closed on Tuesday, March 7. The entire sale price, including the five-percent buyer’s fee, will be donated to the Piston Foundation, a registered 501(c)(3) nonprofit organization. One hundred percent of the donation will be used to directly fund skilled trade education for automotive students and to develop and establish vehicle restoration apprentices.
For more information about the milestone charity auction, see the full press release here.
If you would like to set up an interview with Randy Nonnenberg, co-founder and president of Bring a Trailer, please reach out to the media contact below.
About Bring a Trailer
Bring a Trailer (BaT) is a digital auction platform and enthusiast community founded in 2007 to connect buyers and sellers of classic, collector and enthusiast vehicles. BaT curates vehicles submitted by sellers and helps them craft transparent auction listings that present the vehicles as they are — without superlatives or dubious used-car-lot language. At the end of a successful auction, BaT connects the seller and buyer so they can work together to complete the transaction. BaT’s knowledgeable community of more than 900,000 registered users vet each listing so potential buyers can bid with confidence. BaT auctions are listed at a flat rate, starting at just $99 with a sell-through rate of 83%. Bring a Trailer Shipping is the company’s fully integrated vehicle transport service, available for both BaT auction listings and private vehicles in the contiguous 48 U.S. states. For more information, visit www.bringatrailer.com.