Los Angeles based innovator of the custom-fit carpet floor mat chooses Ventura County based agency for assistance with public and media relations, social media and content marketing.
Moorpark, Calif. (October, 2016) – Kahn Media is proud to announce that it has been selected as the PR and Marketing Agency of Record for Lloyd Mats, the leading manufacturer of custom fit carpet floor mats for classic and late model cars and trucks. The Northridge, California based company has been making high-quality custom fit floor mats in California since 1978 and holds licenses from most major OEM manufacturers. Kahn Media will assist the brand as it rolls out several new licensed products and raise consumer awareness of the brand and its unique story.
“We are excited to work with an agency that is both intimately familiar with the automotive aftermarket and happens to be local to our area,” said Lloyd Mats President Brendan Dooley. “We take a lot of pride in what we do at Lloyd, from manufacturing the highest quality product on the market right here in California, to our focus on safety with innovative mat fastening systems, to the fact that we have been an employee owned company since 1999. We are looking to Kahn to help share those messages.”
Lloyd Mats was founded in the Los Angeles suburb of North Hollywood in 1974 – originally making carpet tapestries. The company pivoted in 1978 and began making custom-fit automotive floor mats and has been a market leader in that space ever since – with a consistent focus on making the best possible mats from the highest quality materials. What began with a small line of Porsche mats at a time when aftermarket carpet floor mats were unheard of evolved into the largest and most complete line of floor mats for classic and modern vehicles available on the market, offered in a wide variety of materials and created with precise patterns for perfect fit. Lloyd Mats’ commitment to safety means all modern vehicles use OEM-style fastening systems and products for older vehicles include Lloyd’s own fastening system. The company also offers the widest range of OEM licensed logos and branding of any manufacturer, as well as 115 colors across 8 mat qualities, mix and match custom binding colors, and personalization.
Kahn Media will be overseeing public and media relations for Lloyd Mats as well as managing its product placement and promotion strategies, search engine marketing and remarketing strategies, social media management and video production.
“Growing up and living in the San Fernando Valley most of my life, I’ve driven past the Lloyd factory for years and have been a customer several times over,” said Dan Kahn, President of Kahn Media. “Their quality is second-to-none, and they have a great story – from their decades-long commitment to manufacturing in California to their obsessive focus on quality to the fact that Lloyd Mats is an employee owned company with some of the happiest long-term employees I’ve ever seen in a manufacturing environment. We look forward to working with their team, sharing their story and helping them grow.”
Lloyd Mats is the leader in custom fit, automotive floor mats with six carpet and three all-weather custom fit mat products and nearly 14,000 custom fit floor, cargo and trunk mat patterns from the 1950s to present. All Lloyd Mats products come standard equipped with factory compatible safety anchors. Computer-driven cutting process ensures precise fit. Lloyd Mats is a proud employee-owned company and has been manufacturing in America since 1978.
Kahn Media, Inc., based in Ventura County, California, specializes in all things driven. With over a dozen journalists, writers, videographers, editors, designers and publicists, Kahn is the only Brand Journalism Agency in the automotive space that handles all public relations, story creation, event promotion, video production, studio photography, social media management and product launches in-house. With a deep understanding of the automotive industry and the media landscape, Kahn builds campaigns that increase brand awareness and improve sales. Clients include The Petersen Automotive Museum, Rolex Watch U.S.A., MotoAmerica, Nitto Tire, Centerforce Clutches, Black Rhino Tools, Dinan Engineering, Ringbrothers, MagnaFlow, Bilstein, Coker Tire, Wheel Vintiques, HRE Wheels, Red Line Oil, Hellwig Products, Hedman Hedders, Classic Recreations, The Mullin Automotive Museum, Phillips 66, and more.
