The Association of Marketing and Communication Professionals granted its highest honor – the Hermes Platinum Award – to the agency for both its strategic public relations work with Maserati and its rebrand and relaunch of the Malco Automotive car care brand in 2024
Kahn Media, a full-service marketing agency specializing in the automotive, outdoor and luxury-lifestyle markets, recently received two Platinum Hermes Creative Awards for its strategic rebranding of Malco Automotive and extensive public relations efforts for Maserati.
The Hermes Creative Awards is one of the oldest and largest creative competitions in the world, with winners ranging in size from individuals to Fortune 500 companies. Each year, an esteemed panel of international judges evaluates and selects the creative industry’s best publications, branding collateral, websites, videos, advertising and communication programs from hundreds of applicants. Winners in a multitude of categories are honored with either a Gold Award or the highest-level Platinum Award. The competition is administered by the Association of Marketing and Communication Professionals, an organization that supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors.
Kahn Media received a Platinum Hermes Creative Award in the Strategic Campaign | Branding Refresh category for its rebranding of Malco Automotive. An automotive detailing and car care product company with a rich 70-year-plus history, Malco Automotive wanted to forge a new path into the future to better engage with consumers. Kahn Media accomplished this by creating an exciting new look for the brand that still paid homage to its legacy. The extensive rebranding involved all visual aspects of Malco Automotive, including its logos, color palette, packaging, product photography, typography, social graphics and environmental design. Non-visual brand aspects, such as a new brand voice and position, were also incorporated along with a strategic repositioning for Malco’s entry into the direct-to-consumer market.
Another Platinum Hermes Creative Award was bestowed upon Kahn Media in the Strategic Campaign | PR Campaign category for its 2024 Monterey Car Week public and media relations campaign for Maserati. Multiple activations during the 10-day-long event that regularly draws over 100,000 attendees and the attention of the global media would serve as the critical debuts of two of Maserati’s luxury hypercars. In the weeks leading up to the keystone event, Kahn Media team members crafted press releases, carefully vetted media attendees, invited select journalists and content creators to exclusive events, and arranged interviews with select Maserati executives. During Monterey Car Week, Kahn Media lent on-site support by hosting media drives at the exclusive House of Maserati activation and coordinating a press conference for the worldwide debut of the GT2 Stradale. A highly coordinated media outreach effort also resulted in 30.1 billion impressions across a multitude of media outlets.
Kahn Media continues working with Malco Automotive and Maserati, supporting their efforts with multiple in-house teams and a wide range of services.
“It is an absolute honor to receive not one but two Platinum Hermes Awards from the Association of Marketing and Communication Professionals,” said Kahn Media President & CEO Dan Kahn. “Our team members work extremely hard to deliver value and outsized results to our clients, and having both our public relations and creative teams recognized for their efforts is a testament to their capabilities and passion. I am proud to work with all of them and our clients.”
To learn more about Kahn Media, please visit www.kahnmedia.com.
About Kahn Media
Kahn Media, Inc., is a full-service public relations and integrated marketing agency with staff in seven states focused on a variety of markets, including mobility, technology, automotive and luxury-lifestyle. With a deep understanding of the new media landscape, Kahn Media builds campaigns that increase brand awareness, consumer interaction and sales using its large in-house team to craft cohesive public relations, social media, influencer, content marketing and digital ad campaigns that cascade across all forms of media to inform, influence and engage consumers. Kahn Media also manages and assists complex multi-day events like King of the Hammers and the Grand National Roadster Show with onsite support. For more information, please visit www.KahnMedia.com.
