Seminal work on marketing and public relations in the new media landscape shares strategies and insights for success in an era of rapid change
MOORPARK, CALIF. (Jan. 14, 2025) – Dan Kahn, the CEO and founder of Kahn Media, a full-service marketing agency in the automotive and luxury-lifestyle markets, has announced the launch of his first book, “The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape.” Published by Forbes Advantage Books, and now available on Amazon, the new book is designed to help marketing professionals navigate the ever-changing landscape of modern public relations and brand marketing.
Utilizing Kahn’s 20-plus years of public relations and strategic marketing experience, the guide offers case studies, historical context and cutting-edge strategies to deliver a tool kit for professionals looking to elevate their marketing and communication skills.
“The New Rules of the Road” is an essential read for business leaders, marketing professionals and entrepreneurs, and offers perspectives on everything from startups to global brands, giving readers insights into various markets, backed with real-world applications to show the value and meaning behind marketing decisions and methods. Readers will gain a deeper understanding of how to master the current marketing landscape, develop effective communication strategies and stay ahead of industry trends.
“I’m thrilled to launch this book as a tool to hopefully help and inspire today and tomorrow’s marketers in almost any sector,” said Kahn, who founded Kahn Media in 2008. “Over the past 26 years, I’ve been able to see how the industry has evolved in almost every medium. I hope that by offering a hands-on context to readers, they’ll be able to develop their own strategies and methodology to continue pushing the industry and their brands forward.”
“The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape” is available in-store, on Amazon and on the author’s website. To order your copy, click here.
About Kahn Media
Kahn Media, Inc., is a Southern California-based full-service public relations and marketing agency focused on mobility, technology and luxury-lifestyle markets. With a deep understanding of the new media landscape, Kahn builds campaigns that increase brand awareness, consumer interaction and sales using its sizeable in-house team to craft cohesive public relations, social media, digital influencer and content marketing campaigns that cascade across all forms of media to inform, influence and engage consumers. Clients include the Petersen Automotive Museum, Rolex Watch U.S.A., RUF, The Quail, Peninsula Signature Events, Lotus, Maserati, Velocity Restorations, Rodeo Drive Concours d’Elegance, Bring a Trailer, Friends of Laguna Seca, BluePrint Engines, Optima Batteries, Rigid Industries, Centerforce Clutches, Ringbrothers, Heidts Automotive, OE Wheels, SEMA, Roush Performance, Hellwig Products, Vintage Air, Automobili Pininfarina, Velocity Invitational, Grand National Roadster Show and more. For more information, please visit www.KahnMedia.com.
