Every year, HRE Wheels opens its doors for one of the most eclectic and exotic car gatherings in southern California. 2014 marked the biggest HRE Open House yet, with over 700 cars and over 1000 attendees. At 9:00am gorgeous vehicles rolled into the parking lot including everything from your tastefully modified BMW M3, to rare supercars like the Maserati MC12.
This year’s show was emcee’d by The Smoking Tire’s Matt Farah, who gave people a rundown on the day’s activities that included factory tours guided by HRE President Alan Peltier, giveaways and more. Event sponsors were out in force this year, and the selection of cars they brought was nothing short of staggering. The team at Eibach brought a true rarity thanks to the folks at Sector 111, the barely street legal BAC Mono.
The cars are a huge part of the event, but another great part about coming to the open house is the occasional sneak peek at new HRE models. This year’s special unveil came in the form of our latest three-piece creation, the Series RS1. The Series RS1 debuts with six new styles, including the 9-spoke mesh RS100, the 7-spoke split RS101, the 5-spoke twist RS102, the 15-spoke multi RS103, the solid 5-spoke RS105, and the 6-spoke RS106. Two of these models were on display on a stunning McLaren MP4 and a brand new Lamborghini Aventador Roadster.
Every year, we wrap the event with a massive raffle and this year was huge for us. Not only did we give away a free set of FlowForm wheels with tires and a forged set of wheels with tires, but through the raffle we were able to raise over $6500 dollars to donate to the Motor4Toys charity, a car show in December designed to gather as many toys as possible to give to kids in need all over the country.
As an automotive public relations firm, Kahn Media is responsible for all of the video from the event and as well as media relations on-site.
