Our next free Growth Garage webinar goes live Friday, March 20 at 10 a.m. PST, and you won’t want to miss it.
Titled “The Attention Shift: How Video is Driving Modern Marketing,” this session dives into one of the most powerful tools brands have today: video. From short-form social content to high-impact brand storytelling, video has become a core driver of awareness, engagement and conversions.
Led by Kahn Media’s Head of Production, Michael Serrano, this expert panel will break down how successful brands are using video across channels, what it actually takes to capture attention in the first few seconds, where your content should be published for maximum reach and how to measure performance in a way that ties back to real business results.
Whether you’re looking to level up your content strategy or better understand how video fits into your overall marketing mix, this session will deliver practical insights you can apply immediately.
Spots are limited. Register now to secure your seat and join the conversation.
What We’ll Cover
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How video fits into today’s marketing ecosystem and why it has become a top-performing content format
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Proven ways to capture attention in the first few seconds and keep viewers engaged
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Where to publish your video content for maximum reach and impact across platforms
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How to align video strategy with brand awareness, lead generation and sales goals
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What metrics actually matter when measuring video performance and ROI
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Common mistakes brands make with video and how to avoid them
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Practical tips you can apply immediately to improve your current content strategy
Meet Our Panelists
COMING SOON…
Topic Insights
Consumer attention is shifting faster than ever, and video has become the primary way brands break through the noise. From social feeds and websites to email marketing and paid media, video now sits at the center of how audiences discover, evaluate and connect with brands.
But success isn’t just about creating more content. It’s about understanding how platforms prioritize video, how viewing behavior has changed and how to design content that delivers impact in seconds, not minutes. Brands that adapt to this shift are seeing stronger engagement, higher conversion rates and deeper brand loyalty, while those that don’t risk falling behind.
This session will unpack what’s driving the rise of video-first marketing, how to build a smarter video strategy and what it takes to turn views into meaningful business results.
About Growth Garage: Lunch & Learn
The Growth Garage: Lunch & Learn series is a no-cost webinar experience designed to educate, inspire, and empower business leaders, marketers, and entrepreneurs. Each session brings together industry experts who share proven strategies, fresh insights, and real-world examples to help brands navigate today’s rapidly changing marketplace.
Powered by Kahn Media and TREAD Agency, the series delivers practical insights on topics including marketing, technology, leadership, and business growth. Each session is designed with actionable takeaways so participants leave with clear strategies they can put into practice immediately.
Whether you are leading a large organization or building a growing business, the series offers tools and perspectives to help you succeed.