Piaggio Group expands its global network of flagship showrooms, with 7,410 SQ FT facility in Idaho Falls, welcoming passionate motorcyclists to experience Aprilia, Moto Guzzi, Piaggio and Vespa brands
NEW YORK, 19 JULY 2023 – Piaggio Group Americas, the Piaggio Group (PIA.MI) associated company with headquarters in New York, adds to its growing retail network with the grand opening of premium retail destination, Idaho Motorcycle Co. in Idaho Falls. This flagship location, exclusive to Piaggio Group brands, features Aprilia, Moto Guzzi, Piaggio, and Vespa motorcycles and scooters, in a modern showroom to showcase not only premium vehicles, but apparel, accessories, and parts to suit a wide variety of riding styles and needs.
Idaho Motorcycle Company, in Idaho Falls, is a true motorcycling destination, on the western Rockies, with access to the Grand Tetons, Yellowstone, and thousands of square miles of majestic roadways and untamed wilderness access. Located at 845 Milligan Rd, Idaho Falls, ID 83402, the destination dealership joins a global network of Piaggio Group Flagships and is a cornerstone for the modern dealership expansion of Piaggio Group Americas, and the US market.
“We believe that a premium retail experience is critical to serve our passionate Aprilia, Moto Guzzi, Piaggio and Vespa customers, allowing them to connect at a deeper level that resonates with a modern enthusiast that allows them to engage with our products and connect with our brands in a whole new way,” says Marco d’Acunzo, President and CEO of Piaggio Group Americas, “With the opening of The Idaho Motorcycle Co., we not only expand on a strong business relationship, but we reinforce our presence in one of the most idyllic riding environments in North America.”
“What a great honor to join in this new adventure with the Piaggio Group,” says Todd McKelley of Idaho Motorcycle Company, “We are very excited to be working together with the Piaggio Group, a leader in the two-wheel world, based in Milan, to open the first standalone Motoplex dealership in the Pacific North-West. The Motoplex concept is exclusive for premium dealers that represent all Piaggio brands: Aprilia, Moto Guzzi sport & adventure motorcycles, as well as Vespa and Piaggio scooters. We have created a wonderful retail environment that celebrates each of the brands. Our team is enthusiastic about the new possibilities and are eager to share this with our market and our existing customers.”
For more information about Aprilia, Moto Guzzi, Piaggio, or Vespa please visit the brand websites.
Aprilia.com
MotoGuzzi.com
Piaggio.com
Vespa.com
For more information about Idaho Motorcycle Company, please visit the dealership online at
Motoplexidaho.com
About Piaggio Group
Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry. Roberto Colaninno is Chair and Chief Executive Officer of the Piaggio Group, Matteo Colaninno is Executive Deputy Chair with powers concerning institutional relations at national and international level, Michele Colaninno is Chief Executive of global strategy, product, marketing and innovation, founder and Chair of the subsidiary Piaggio Fast Forward, focused on robotics. Piaggio (PIA.MI) has been listed on the Italian stock exchange since 2006, and since 2003 been controlled by Immsi S.p.A. (IMS.MI), an industrial holding listed on the Italian stock exchange and headed by Roberto Colaninno, who is Chair. The Immsi Group’s Chief Executive Officer and Chief Operating Officer is Michele Colaninno. In December 2004 Piaggio entered the motorcycle business with the acquisition of the Aprilia and Moto Guzzi brands.
