Until fairly recently, advertising and public relations were two distinctly different functions in the marketing of automotive specialty-equipment products. As with so many other aspects of modern commerce, the Internet has created some blurring of the lines. According to Dan Kahn, “Agencies on both sides of the aisle have had to alter their business models to do what works best for each individual client. In most cases, this means handling everything from content creation for editorial and advertising to negotiating stories and ad buys.”
In this article from SEMA News, learn what Dan, and other industry leaders feel is essential when selecting the right PR agency to get the word out about your product.
