Moorpark, Calif. (July 30, 2015) – Kahn Media Inc. announced today that it has been appointed the public relations agency of record for The Coker Group, a conglomerate of automotive aftermarket companies that manufacture and sell tires, wheels and accessories for collector vehicles. With offices in Chattanooga, Tennessee, and City of Industry, California, the Coker Group’s brands include Coker Tire, Wheel Vintiques, Specialty Wheel, Roadster Wire Wheels, and Phoenix Race Tires, along with the Honesty Charley Speed Shop, Coker Cycle Company and The Great Race.
“For more than 55 years Coker Tire has been supplying enthusiasts with the rare and hard to find tires and wheels they demand for their classic and collector vehicles,” said COO and President Wade Kawasaki. “Teaming up with Kahn Media will enable us to better tell our story and educate consumers about what we do, the products we offer, and how we have become the world’s largest manufacturer of tires and wheels for collector vehicles.”
Kahn will work with Coker Group and its internal marketing team on the development and implementation of dynamic public and media relation campaigns to elevate brand visibility, support its customers and promote its products and events. Founded in 1958, Coker Tire offers authentic tires, manufactured in refurbished, original molds for show-winning restorations, as well as updated takes on classic designs. Coker Tire’s product line reaches millions of enthusiasts worldwide. Other companies under the Coker Group umbrella include Specialty Wheel, Wheel Vintiques and Roadster Wire Wheels, which manufacturers a variety of wheels for everything from pre-war collector cars to Detroit muscle.
“We are proud and excited to work with a brand as reputable and well-loved as Coker,” said Kahn Media president Dan Kahn. “We work with some of the best names in the classic car world, and every major restorer, hot rod builder and concours-winner relies on Coker Tire products. The recent addition of a new manufacturing and distribution center in City of Industry, California means we can support the West Coast operation with PR and marketing services while working hand-in-hand with Coker Group’s fantastic marketing team in Chattanooga. It will be a fun and interesting collaboration, and we expect big things to come.”